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New to Adsense - CPC fluctuations and % Cut?

         

born2drv

10:51 pm on Nov 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



After strictly optimizing sites for years and selling my own widgets, I've finally gotten into the Adsense scene, and I'm thoroughly pleased with myself so far :)

My questions are....

1. Are big swings in CPC normal? Like for 4 days I'm earning $0.60/click, next day it's $0.15/click, what's up with that? (these numbers are just made up as an example, not actual figures)

2. Couldn't you easily figure out Google's % cut in Adsense by simply being an advertiser and a adsense partner? AdvertiserSpend - AdsenseRevenue = GoogleCut? Someone must have done this, care to share your info? :) (sticky me if it violates anything)

Wish I had tried Adsense a long time ago, my widget info site I used to push traffic to my other sites all this time could have been making my car payments as well! :)

ganderla

11:23 pm on Nov 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi, welcome to the wonderful world of AdSense.

1. Stats are usually updated differently, I would give it 24 hours. Also advertisers contantly change their budgets and also pause their accounts. I would have read the AdSense TOS before posting as if it prohibited to share and stats with anyone.

2. I would open an Adwords account if you want to see what the words go for. However, it is better if you just put the code on site(s) that have great content already. There are lots of upset people seeing AdSense on crappy sites (myself included).

3. I would not count on AdSense as your sole source of income.

born2drv

12:37 am on Nov 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well I gave fake info, so it's not against the TOS I don't think. I was just surprised to see a decrease of 75% for CPC (like $0.60 to $0.15 for example)... but those aren't my actual stats.

As for quality content, it is definately quality. I made it primarily to direct traffic to my own widget sales sites. It also contains a message board for people to post questions about widgets... something they do just before they plan to make a purchase. In addition to having banners and such for my own sites, I just now have AdSense in there for my competitors as well. Makes the site seem more unbiased as a pure informational site I think anyways, so I don't mind linking to my competitors as long as I get a cut.

ganderla

12:47 am on Nov 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ok, sorry, I thought those were your real stats.
I think most publishers notice a large fluctuation in average you get per click.
One of the big advertisers might have opted out of thier ads showing on AdSense. I notice all the time that advertiser come and go.