How true is it.

That One AdSense Ad Block Pays Better than Three?

[carjocky]

How true is it that if I only put 1 adblock of ads on a page that they will pay more than if I put 3 adblocks. I know that the 1st adblock is SUPPOSED to have the highest paying and then down the line. But my question is how true is this? With smart pricing it seems like this isnt likely.

[Jean]

Why don't you test both? IMO the only way to KNOW how things will work out on YOUR sites is to test, test, test. Asking others is just not good enough because in the end, it will be down to your site layout (especially if you start using CSS positioning for your ads) as well as the ad inventory for your subject.

[whbiz]

I've got 3 ad units and ad links and my eCPM is very very healthy. I use a large rectangle after the first paragraph of the article, and another at the bottom of the article. Then a sky on the side. I tried to remove the sky but didn't see much difference, so I just kept it as is. But I did remove all the Adsense units on non-performing pages.

[howiejs]

I test both . . .

Currently I like

1 large rectangle
1 adlink

[speedpro50]

I have done tests and noticed no difference when having 3 ads versus 1 ad.

[hunderdown]

As others said, try it and see.

One comment: I don't understand why you think smart pricing would effect the relative payouts of different ads. If ad #1 on a page pays 70 cents, and ad # 10 pays 30 cents without smart pricing, and smart pricing led to a 30% discount, ad # 1 would still pay better....

[atypeofmagic]

I moved from 3 ad blocks + 1 adlink to just 1 ad block+1 adlink.

Strangely enough, there was no significant decline in number of clicks, but earnings went up about 40%.