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some wrongs with adsense

these two points are VITAL

         

Billy_Blue

8:40 am on Jan 6, 2006 (gmt 0)



ok ive used adsense for some time now im gonna tell you what is BAD :

1) everything is per account not per site this sucks
2) the contextual #*$! dont work ads arent related to content EVER..... they need to let us set "general categories" to fall back on

curlykarl

9:11 am on Jan 6, 2006 (gmt 0)

10+ Year Member



ads arent related to content EVER

Mine are :)

Jean

9:17 am on Jan 6, 2006 (gmt 0)

10+ Year Member



ads arent related to content EVER

What makes you think that the problem is with AdSense and not with your site(s)?
My ads are generally spot on.

jetteroheller

9:24 am on Jan 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



ads arent related to content

I think You should study section targeting.

hunderdown

3:04 pm on Jan 6, 2006 (gmt 0)



He might need to work on his content first.

hyperkik

3:09 pm on Jan 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Google has shared some official words on when ads "don't match" content:
[adsense.blogspot.com...]

(Scroll down to the fifth paragraph.)

Billy_Blue

3:50 pm on Jan 6, 2006 (gmt 0)



"I think You should study section targeting."

okay so what about it? i cant change it its adwords

europeforvisitors

4:09 pm on Jan 6, 2006 (gmt 0)



1) everything is per account not per site this sucks

It sucks only for the "disposable domain" crowd who are looking to game the system.

)the contextual #*$! dont work ads arent related to content EVER

Many of us have proof to the contrary.

Billy_Blue

4:10 pm on Jan 6, 2006 (gmt 0)



europeforvisitors: dude........ i have serious sites, but DIFFERENT ones

elsewhen

4:21 pm on Jan 6, 2006 (gmt 0)

10+ Year Member



I think You should study section targeting.

okay so what about it? i cant change it its adwords

i think you are confusing site targeting with section targeting - site targeting is completely within your control.

hunderdown

4:21 pm on Jan 6, 2006 (gmt 0)



hyperkik gave a reference to site targeting.

Here is the link to information about section targeting, which is what you need:

[google.com...]

Or more focused content, with well-chosen keywords....

europeforvisitors

4:24 pm on Jan 6, 2006 (gmt 0)



europeforvisitors: dude........ i have serious sites, but DIFFERENT ones

I didn't mean to imply that you don't have legitimate sites. I was merely pointing out why it makes sense (especially from Google's point of view) to use an "account-centric" rather than a "site-centric" approach.

frox

5:08 pm on Jan 6, 2006 (gmt 0)

10+ Year Member



it makes sense (especially from Google's point of view) to use an "account-centric" rather than a "site-centric" approach.

EFV, I don't agree! while I understand it makes sense when banning a publisher, the account-centric approach is flawed for most other cases.

A first, well known example is the poor performance of one site "smartpricing" your earning on a good site.

If I have a site that performs well, and I add another site that performs poorly, why should I lose income on my good site? Are the advertisers having less benefits from my good site? Certainly not!

This effect is quite well visible and has been discussed often here, and it's the reason some of us remove Adsense from smaller sites.

Other places where the account-centric approach is dumb:

1) Referral Logo. You can only give a single referral logo, regardless of the number of sites you have.
A silly example: I might have two sites, www.extra-super-freaky-site.com and www.clean-and-corporate-site.com

Is it reasonable or necessary that my sites clearly show that they belong to the same guy?

2) Language. You are asked "what language your site is in" only when you sign in in adsense. We don't know what effects this has on our adsense (contextual targeting? geo-targeting? campaign language targeting?), but it's not a question you should be asked once only :-)

But the real reason I want a domain-centric approach is to have Google handle our domains separately and individually, so that somewhere in my control panel I can say I only want to publish my ads on www.a.com, www.b.com and www.c.com. If my publisher ID appears anywhere else, I don't want that money! That would take a lot of worries away, such having my pages ripped and placed on "shady" sites, having clicks coming from file://C:Špage.htm etc. etc

ogletree

5:15 pm on Jan 6, 2006 (gmt 0)

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I have junk and real sites with the same account. My targeting is fine. I think it is a user error on your part.

21_blue

5:36 pm on Jan 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



everything is per account not per site

I don't think this is correct. There are some things that are per account, but not "everything". We don't have an account-wide click value, for example. And although smartpricing has an account-wide element, I suspect it has a page-specific element as well (and possibly even a site element).

Billy_Blue

5:43 pm on Jan 6, 2006 (gmt 0)



frox is wise.

incrediBILL

7:01 pm on Jan 6, 2006 (gmt 0)

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I think I see the problem.

AdSense can't contextualize "#*$!"

jetteroheller

7:15 pm on Jan 6, 2006 (gmt 0)

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I don't think this is correct. There are some things that are per account, but not "everything". We don't have an account-wide click value, for example. And although smartpricing has an account-wide element, I suspect it has a page-specific element as well (and possibly even a site element).

Maybe it's done by statistic significance.

Imagine there is one single page with only 10 impressions.

There is no statistic significance at only this page, so it becomes evaluated be account and site stats.

When the same page has 10.000 impressions, statistic significance is much higher and more from the single page stats come into the calculation.

TheDonster

11:24 pm on Jan 6, 2006 (gmt 0)

10+ Year Member



If your web pages are designed properly there should be no problem with targeting. My site has numerous topics covering thousands of products. When we add new pages, we will see default ads that are generic to the site on occasion. But more often the target is bang on when we upload most of the pages to the server on the first shot. Once the bot recrawls the new pages, all ads are properly targeted. This may be another problem if the bot is not accessing your site each time updates are made.

Each page with a different topic should have a proper title, H1,H2 refs, etc. and lots of content. We've noticed the worst targeted pages have little content and adsense zeroes in on one or two words on that page that may be high paying but not relevant to the content, therefore less likely to produce a click. The content should also have keywords relevant to that page as well.

Another possibility is that your content has no advertisers available at any given time but this is unlikely over the long term. Follow Google's guide to developing a quality site, and your targeting should follow suit.

lammert

7:37 am on Jan 7, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



everything is per account not per site this sucks

In one situation I agree. I have different sites on different topics and I would like to use the URL filter to remove some ads on one site, but unfortunately this type of ad performs very well on one of my other sites. I have asked AdSense to make the URL filter channel dependent, but I guess such a change to the system would imply a massive type of programming and data processong on their site.

ronin

9:55 am on Jan 7, 2006 (gmt 0)

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You can use channels to differentiate between your sites for purposes of testing creatives, watching seasonal trends etc.

Evidently this doesn't help with things like url blocking / referral logos etc.

I only run the one site, but I agree on principle - it would be a good idea to have one "master" AdSense account interface which allowed publishers to access their various "sub-accounts" - one for each site.

Billy_Blue

10:26 am on Jan 7, 2006 (gmt 0)



i cannot believe google ignores our pleads for this basic feature

the service is next to worthless without this basic functionality!

DamonHD

11:33 am on Jan 7, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi BB,

"Next to worthless" is nonsense, to the tune of several billion dollars a year.

Things could be improved, but using this sort of emotive and inaccurate language won't help you concentrate on the things that you *can* do to improve performance of AS for you on your sites.

If if you continue to get no joy from AS there are many other networks, such as the CPM networks (TribalFusion, Casale, etc, etc).

Rgds

Damon

alika

12:10 pm on Jan 7, 2006 (gmt 0)

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the service is next to worthless without this basic functionality!

The service is only worthless to people who earn pennies, but not to people who know how to earn thousands from it.

21_blue

12:27 pm on Jan 7, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Billy_Blue wrote:
i cannot believe google ignores our pleads for this basic feature

This isn't true, either. As has been discussed elsewhere in this forum, although Google don't implement everything we ask for, they do listen, and implement a lot. There are lots of features in Adsense today that have been requested in the past in this forum.

Looking back at other posts you've made, you seem to like whinging, most of what you whinge about is inaccurate or exaggeration, and you don't seem to make much money. Whinging is usually a waste of time, doesn't make you any more money and will ultimately lead to most of us ignoring your posts (even ones where we might have something to say that would be of great help to you).

If you're not a troll, you may find that it will be more profitable to try and work out how to make the system work for you, rather than complaining about things that aren't true and/or that you can't change.

Billy_Blue

2:14 pm on Jan 7, 2006 (gmt 0)



yeah yeah but this is really needed

alika

2:17 pm on Jan 7, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Well you need to make a better case of it. So far, I've not read a convincing justification from you.

malachite

3:54 pm on Jan 7, 2006 (gmt 0)

10+ Year Member



yeah yeah ...

Your dismissive attitude is precisely what puts others off helping you. You've been given some good advice, and not just in this thread - why not try testing some of it on your site(s) instead of complaining about stuff none of us can do anything about.

Billy_Blue

7:21 am on Jan 8, 2006 (gmt 0)



well excuuuuuuuuuuse me princess! =(

david_uk

8:32 am on Jan 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Bottom line is that if you don't like adsense you are free to remove the code from your site and participate in programs that work better for you.

Contextual ads work fine. In fact a lot better that non-contextual ads. And Adsense works a lot better than other contextual programs, but is not without it's faults.

Most people here would say that their targetting is pretty good. OK - the targetting bot has the odd wobbly but overall works pretty well as long as you have enough content on your page for it to work. As others have pointed out, section targetting may help.

With Google I earn 20 times what I do with Fastclick. I have tried other contextual ads, and the targetting (esp fastclick) is useless.

So Google may have it's flaws, but you can easily earn a *lot* more than you do on other programs - most of us do. It doesn't work on all sites - we know that. Forums often don't do well for example. I'd suggest that adsense isn't the problem here. Therefore, if it doesn't work for you then bail out of adsense and find something that will.

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