Has there been a recognizable pattern to daily 'click value'?

I've noticed something interesting with google adsense daily 'click value'

[devguru]

Has there been a recognizable pattern to daily 'click value'?

Does anyone observer a daily 'click value' pattern?

I've noticed something interesting with google adsense daily 'click value' for almost two months.

In each day,

The first 15 hours(google adsense hours) , I got 50% of my daily click and 80% earnings( it's averages $0.3 £­ $0.4 per click).

The later 9 hours, I got anthoer 50% of my daily click and 20% earnings ,and the AdSense per click drop ( it's averages $0.01 - $0.05 per click).

Just curious if anyone else has seen anything like this, or am I just crazy?

[ann]

How on earth can you tell anything with the holidays winding down?

Advertisers will soon be bidding on new 2006 ad campaigns and then we should see some action we can actually evaluate.

[devguru]

ann,thanks a lot.

it doesn't matter with holiday £¬this pattern has last for two months.

I have heard about "AdWords Daily Budget". Is it possible realted with it:

The Advertisers run out of daily budget , Then the click value drop!

[Lexur]

There is a lot of factors with more weight than advertisers budget.

I.e.: kids aren't browsing in the first 15 hours.

[david_uk]

I'd say that there is a pattern. My site traffic is highest when corporate America is at it's desk, and I've noticed that the early morning clicks tend to earn less than when traffic is high.

I know it's only a pattern and proves nothing, but it does make sense. TV advertising costs more in peak time, and on shows people watch most - why shouldn't the same be true of online advertising? After all, Google do have the technology to do this.

It may be because smart pricing has an element of this included in it's algorythm. However, nobody can say that is a fact, even though it makes sense.

[GoldenHammer]

The first 8 hours, it generates 30% daily income, the next 8 hours for 40%, and the last 8 hours for 30%.

[elfred]

According to my experience, whatever I do on my main web site, EPC is pretty stable for the last 8 hours. This means that if I manage to get a large increase in earnings, it is 95% spread over the first 16 hours. My guess:

• (1) SmartPricing works poorly and advertisers run out of daily budget
• (2) during the last 8 hours there is a lot of traffic coming from Far East, where advertisers pay less and change less often their campaigns
• (3) top advertisers remove their campaigns during the last 8 hours of the day.

[GoldenHammer]

For the EPC, best in the first 8 hours, then dropping steadily.

[devguru]

Today , once again!

The click vaule of the first hour and the last hour (google adsense hours, i guess it's Pacific Standard Time) is completely different, the first hour is ten times than the last hour.