Holiday Traffic

[surfer67]

I'm experiencing a significant drop in impressions the past week or so. Wonder if it has to do with the holidays approaching? I do see a traffic drop every year around christmas time, however it seems to have occured a bit sooner this year.

[dvd1000]

same here, bit earlier this time :(

[Hobbs]

Very site topic dependant.
Only 15% drop in traffic here but seeing a 25% increase in earnings.

[ebound]

Very site topic dependant.

I agree.

I'm also seeing a drop in traffic, but I guess I'm used to it. It happens about this time every year for me in my niche (financial).

Despite knowing it happens, it doesn't make it any easier watch. It still feels good to gripe a little. :)

[Sierra_Dad]

Yep. Traffic is down and earnings down.

Since the ads for particular widgets were the ones earning money, I imagine less people are looking for the widgets now that they won't get them in time for Christmas. And correspondingly, merchants are cutting back their advertising if they are out of inventory or can't deliver in time for Christmas.

My all time high was Dec 17th at a whopping $10.

Remember, if people aren't visiting, and you feel abandoned and alone, it just means that they don't like you. ;)

[OptiRex]

My traffic is holding up well however I expect it to fall over from Thursday lunchtime!

What is very disconcerting is that Tuesday saw my 3rd busiest traffic day of the month and the 2nd worst in earnings.

My CTR and eCPM are in realms never envisaged...roll on next week!

[miguelito]

hell something is wrong with google stats, at least as far as my account is concerned.
normally at this time of day there are 250,000 page impressions and at the moment it is showing 23,000 impressions.
sites haven't been offline and no way is this a seasonal fluctuation.

[icedowl]

I'm seeing a doubling in traffic/CTR/earnings that started a week ago. This is the usual pattern that I've seen every year over several years. It should last for another month or so, then dip to a level that is a degree higher than the same months of the year before. It sure would be nice if that dip quit happening!

[21_blue]

surfer67 wrote:
>I'm experiencing a significant drop in impressions the past week or so

We're a business site and our '7-day trend lines' for number of site visitors and page impressions are showing a nice dome shape from 16th August to date. That is, with a couple of exceptions, the visitors/impressions climbed from mid August to mid September, then they were relatively flat, and then they started to decline from around December 5th. (The exceptions coincided with Summer Bank Holiday in the UK and Thanksgiving in the US).

Earnings were more variable, however, as we were initially hit by CPM Ads in mid October and then recovered after we opted out of the scheme a couple of weeks ago. On Monday, for example, we had the second lowest number of visitors (of December weekdays), but also had the highest daily earnings figure for December.

December will be a relatively poor month (just a little more than August, probably) but we're looking forward to January and February, as we are hopeful of breaking the UPS barrier one of those months. I'd say it's 7-4 against, though.

[andrea99]

My traffic is steady and about what I expected. The last few days before Christmas are too late for shopping/shipping and I expect a drop tomorrow but today is fine so far.

Christmas itself will of course be slow but I expect the week after Christmas to be very good as people spend their gift loot... :)

[r3nz0]

More traffic then ever on one of my sites, but still nog enough; yesterday 999 unique :)

Food is a good word for this time arround christmas.

[hunderdown]

Very strange. Traffic definitely down, but today much better in terms of earnings than yesterday--more people at home, surfing with time on their hands?