I am getting better targetted ads.

[Sunflux]

I've been with AdSense for about a month and a half now and, for that period, have had a pretty similar set of ads appearing on my pages (often only 1-3 ads showing out of 4).

Earlier this week, literally overnight, I'm suddenly showing a much wider variety of ads, many of them *really* on-target to my site - in fact overall they're far more on-target than before.

I run an extremely niche site, pretty much the only one of its kind, and am a bit surprised at the sudden increase in variety and targetness (is that a word?).

Anyone else notice a complete change of ads earlier this week?

[Jenstar]

Were these advertisers that you were aware of advertising before? Some of it could be as a result of a huge shakeup in the Google serps with the Google Florida (November) Update. You can read Part One [webmasterworld.com] of the update thread there, and it continues on to Part Three right now.

Companies that suddenly find themselves out of the top spots in Google's natural listings may have decided to try out AdWords to make up for the lost traffic and revenue.

Also, this is the biggest shopping season of the year. Perhaps new advertisers are joining Adwords right now which is why there is an influx of new advertisers. This could result in AdSense publishers seeing much more targeted ads, if there are that many more ads available.

<added>Welcome to WebmasterWorld :) </added>

[Sunflux]

As far as I've seen, many of them are completely brand new to the site. Most of the "old" ones are still around as well, but I'm talking an overnight major increase in variety and how targeted they are.

I think it started on Tuesday (Monday was normal).

[Mario]

Yeah I noticed that too. Lots of new advertisers have come on board for my niche.

[europeforvisitors]

I've seen new advertisers in the last couple of days, too, and both my average click payment and total revenues are up noticeably. It's too early to say if that represents a trend, though. If it is a trend, it may have more to do with the season than with a general influx of advertisers at AdSense (at least in the case of my site), since I'm also seeing a spike in commissions from one of my affiliate partners.