Filtering Ads

[ElvisFan]

I know this topic has been discussed before however, has anyone had any success in increasing their bottom line by filtering ads … but more importantly "which ads" did you filter?

At present I am filtering only ebay.com but would love to get rid of the low paying MFA blog ads

Any suggestions would be most welcome

Merry Christmas to all - ho - ho - ho

[elsewhen]

due to a recent change... you may not even need to consider doing this anymore... google may be 'doing it for you'. check out the following thread for more info:

[webmasterworld.com...]

[mzanzig]

due to a recent change... you may not even need to consider doing this anymore... google may be 'doing it for you'.

Indeed, Google may be doing it for us. But I have serious doubts that the system works. This morning I blocked another advertiser (landing page full of affiliate stuff and Adsense, with zero content).

Since blocking some MFAs last weekend, my EPC has improved by roughly 20% compared to the weeks before. Unless I see a sharp decline in overall revenue, I will continue to weed out useless landing pages. And I will not rely on Google to do that.

[Hobbs]

Yesterday I emptied my filter list hoping for the best, I will be monitoring my eCPM, but definitely keeping a copy of the MFA list just in case.., moves like that cost us money and I hope google comes through.

[david_uk]

Yes - filtering worked well for me.

I specifically block ebay / amazon associates and all MFA's that I see on the site. I don't use the preview tool because the ads shown in the tool aren't necessarily the ads you get - I have to see an MFA before I ban it.

Any advertiser actually selling goods or services (competitor or not) stays, as do some of the moderately irrelevant ads. *really* irrelevant ads may get blocked, but they often are just temporary anyway.

The business model of MFA's is to siphon off your good traffic to one of their click farm pages. How can they possibly pay more than an advertiser that is selling something real?

Before anyone says that Google selects the highest paying ads - this isn't the case! Google selects ads based on performance data eleshwere on the network that they *think* might work well for you. The ads they select for you are based on ctr on other people's sites (amongst other factors) and they aren't necessarily the ads that will work best on *your* site.

As for the new quality scores for advertisers, I think it's a good idea and I hope it works. I have to say I've not blocked any ads for a couple of weeks now, so maybe it's working. I'm not about to empty my block list yet though!

[mzanzig]

David - I could not agree more. Just a second thought: What if Google used the blocking list to actually determine the quality of landing pages? This would make sense as blocked ads are somewhat unwanted. In this case, "unblocking" advertisers might actually help them back into the network again?!

Just speculation, though.

[DamonHD]

Hi,

I have specifically asked ASA in the past to consider those sites appearing in block lists as of low quality.

I hope they do it, though with care, since, for example, I block my own ads from my own sites!

Rgds

Damon