Forum Moderators: martinibuster
What do you think was google's rational on putting the confidentially clause in
To prevent competitors from gleaming information in order to offer publishers better earnings and CTRs than Google. A smart business move for Google, especially since they were the first big player (and payer) in the contextual advertising market for the average webmaster. I wouldn't be surprised to hear competitors with their own similar clause, following AdSense.
What do you think was google's rational on putting the confidentially clause in
I'd add that allowing CTR and payment discussion would encourage junky competition. If I had an outstanding CTR I'm not sure I'd want to advertise it anyway.
So... without being specific on CTR, who thinks they have a high rate and what topic are you in?
]8)
--q
Free online games and downloads
That doesn't sound like an ideal topic for AdSense. Why? Because users are looking for something free. Common sense would suggest using AdSense on a site where visitors are potential buyers, such as a review site for games and other commercial software.
Similarly, in my category (travel) both AdSense and travel-related affiliate programs are going to do better on a travel-planning site than they will on an armchair-travel or travel-narrative site.
That doesn't mean you should pick your topic according to its AdSense potential. But it does mean that, if you already have a topic, you should look for a revenue source that's likely to work well with it. For example, maybe people who download free games would be interested in memory upgrades, new video cards, or gaming accessories--in which case you could join affiliate programs for memory add-ins, computer hardware. etc. Or maybe, if the site gets enough impressions, you'd be able to make money with CPM-based advertising networks where you're paid a flat rate per impression instead of having to hope for clicks.
If your site is exclusively games and downloads, I would be surprised if it's accepted into the AdSense program. AdSense is for content-based sites.
In theory, that might be true (hence the term "content ads"), but in practice, AdSense seems to be open to just about any site that can be crawled so Google can match ads to keywords. That includes download sites. Tucows, one of the largest and oldest download sites, displays AdWords/AdSense ads on its inside pages.
If people are earning a pretty penny, they aren't likely to own up to what niche is earning them that pretty penny. Why invite more people into their specialized niche? Especially with all those on board who are designing sites strictly for running AdSense ;)
Who ever said that I was actually going to tell (even if asked) what niche my site services? :D
-p
Mine was, sometimes i wonder where you get you information
Well, believe it or not, there's more to life than WebmasterWorld. ;) <snip>
Did you apply to AdSense with a site whose content is exclusively games and downloads or did you add your AdSense code to that site after another of your sites was accepted into the program?
[edited by: Jenstar at 6:22 pm (utc) on Nov. 21, 2003]
[edit reason] TOS [/edit]
I think I need a change of site topic ;)!
The ads are pretty intrusive also, anyone that has experimented with position on page in comparison with CTR - where on the page would you say is the best balance?
W.
The ads are pretty intrusive also, anyone that has experimented with position on page in comparison with CTR - where on the page would you say is the best balance?
Many people have said the leaderboard works best, probably because it's the first thing a user will see when the page loads.
On the other hand, if you have a text-heavy information site, the skyscraper might work better because users have come looking for specific information and they may not be ready to leave the page until they've read the text. And sometimes, the text may be what interests the reader in clicking on an ad. A good example would be a review of a digital camera: The user may have searched for "Widgetco D-1000" in Google, ignored a dozen AdWords ads and affiliate sites, and zeroed in on your review because he wanted to know more about that camera. If the review convinces him that it's worth buying (or at least pricing at a dealer), he may then be ready to click on one of the skyscraper ads displayed alongside the review.
In other words, the correct answer to your question is "It depends"--and fortunately, it's very, very easy to try the different ad formats and see what works on your site.
people running over to overture and checking out click rates and "building" instant sites to "cash in" is what is going to kill this program like every other decent revenue source has been killed in last five years.
introduce a banner program and some smart guys decide to build pages with 12 banners on.
have a pop-up program and people decide to override the "cheap" one-per-session limit
have an affiliate program and the scumlords decide to steal commissions right off the page in front of your face.
i give this program six more healthy months.
wonderboy...go and add some pop-ups to your site. please!
[edited by: Jenstar at 7:47 pm (utc) on Nov. 21, 2003]
[edit reason] Fixed typo [/edit]
I was joking when I said I should change my site topic (hence the wink)...
"wonderboy...go and add some pop-ups to your site. please!"
Why are you attacking me, what have I done wrong?
[edited by: heini at 9:45 pm (utc) on Nov. 21, 2003]
[edit reason] Let's keep it professional please [/edit]
It's perhaps not good for competing adsense publishers, but that's a whole different story. Just plain regular competition as you see it in every area of webpublishing.