CTR the same 3 months running

How scary is that?

[david_uk]

Just looked at my stats now the month is over, and noticed the last three months CTR exactly the same! Looked through to see if I'd made a mistake on my spreadsheet, looked at the adsense site for the stats - no mistake.

Wonder what that's telling me?

[mzanzig]

Err, David, sorry for the dumb question, but why should CTR have gone up? Did you make a lot of changes in ad placement or colours or content?

On my sites, traffic goes up (and down), but the overall CTR -on a monthly base- remains unaffected with surprisingly little "swings"...

[mack]

stability is usualy a good thing... Just think what would happen if your doubled your traffic :)

Mack.

[jetteroheller]

My CTR was June 2004 to begining February 2005 the same.

Only in the February 2005 discussion here about decreasing income, I started to optimize.

[mrSEman]

Just think what would happen if your doubled your traffic

Tell me about it. I have 3 new sites up since last June so they aren't very mature yet. I already get decent traffic on one of them but all 3 are same design, different content... All 3 have avg ctr of over 20%. I can't wait for them to naturally mature to the traffic they deserve. My ctr shows no signs of letting up. Life will be good (a year from now)!

[david_uk]

Err, David, sorry for the dumb question, but why should CTR have gone up? Did you make a lot of changes in ad placement or colours or content?

Thankfully ctr is stable - I'm sure that smart pricing likes stability. I'm just surprised that it's SOOOO stable. I'd have expected it to wobble a little - not stay at exactly x.1%!

Yes, there have been some changes as a result of my changes, and a promtion in the serps so I am surprised there's no change all said and done.

[FrostyMug]

not scary at all, my ctr average is consistent day to day to half a point, even though some channels are in high double digits while others are below 1% or get no clicks at all. It all averages out.