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But he has opted to spend about an hour each day closely monitoring ad performance and testing such AdSense features as background and font colors, borders, and selective ad blocking, all of which may affect response rate. "It's fascinating to see what affects our readers," says Zucker. "I gained 1.5 percent on my clickthrough rate by changing our background, text and border colors."
The full case study is available here:
Interesting about the PSAs - they had targeted on the main page before, and the few other pages I checked are still running targeted.
[edited by: Jenstar at 6:04 pm (utc) on Nov. 18, 2003]
Is this the official word from Google - that hidden borders are ok?
If not, has anybody asked them?
I know, PetPlace does that, but it's indirect evidence, would be nice to hear it directly...
Would be kinda of dumb of G to feature the site as a case study if was not ok!
BTW WW has brought the petplace server to a stand still :)
Google would indicate in their FAQs and/or Program Policies if there were limitations placed on the color combinations publishers were allowed to choose. Since it's not addressed, there is no violation.
Actually, there are limitations on color combinations for ads - when they updated their policies on October 16th, they added "the ad colors must be such that the ad text and URL are visible." [google.com...]
When you are designing your ad layout, you can still choose and get the AdSense code for color combinations that would result in invisible ad text and URLs (by giving your background, URL, title and description identical or near similar colors). But doing so would be a voilation of their policies.
When you are designing your ad layout, you can still choose and get the AdSense code for color combinations that would result in invisible ad text and URLs (by giving your background, URL, title and description identical or near similar colors).
In theory yes, but in practice, Google will change the ad text color so it is displayed.
Seems like G is try to make AdSense users feel like they have more control than they actually do on click-thru rates.
Hopefully its just a slow update... THEN I see this email come through with a topic "Google Review Services".
...so my heart stops for a minute. Turns out to be just some stupid spam. Guh... git out da gun.
edited: btw - it was just a long stall. I really need to get back to twice a day checking. geez
They say to pick up a prominant colour (color) from the site for the border to match.
White seems to be the main colour here so the site is complying with the rules.
Google have not complained to me about my sites hiding the border on the domains I have chosen to do so. At least not yet. Maybe that is coming once the other problems are ironed out.
If it is wrong to do so, delete it please.
If I cut and paste the section mentioned (section 3), I stand about as much chance of breaking copyright as the rules for the forum about URLs, so I cannot win either way.
[google.com...] is also useful, I must try it soon.
The thing to remember is not to have other text link ads on your page that mimic the AdWords ads. Hiding the border can make the AdWords ads look like other text ads on your site, which is against AdSense policies
Consider the following policy when using Adsense:
"We do not permit AdWords ads to be published on web pages that also contain what could be considered competing ads. This would include all content-targeted ads as well as text-based ads"