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has anyone just added the firefox code? I added it to the menu of my site the other day and ctr was half of what it was.
That's because your page impressions were double what they really were...
Get it? The firefox ads are doubling your page impressions, your CTRs are dropping 50%...
Not good with smart pricing.
I immediately went to our sites and low and behold on almost every page, including some normally good producing channels, was an ad in Danish.
Now while I have nothing against our 1 or 2 Danish guests each year a Danish ad certainly does not belong in Canada or the US or here in my Spanish speaking home country.
I immediately blocked it and can see the CTR slowly rising.
I know i should wait until the update is over and see if they get re-indexed by G.... Does anyone have a similar experience they can share? Moreover, how long after the G update was complete did you have to wait till your pages got re-indexed, if at all?
Just looking for some light. Thanks
my CTR has dropped by half over the last few days. Although there have been lots of crap ads lately, the majority of them have still been the same ads by the same advertisers that I have had on my site for a long time. A lot of them are fortune 500 companies too.
I have wondered for a long time if G doesn't somehow from time to time arbitrarily suppress or "cap" the CTR as some part of SP, or some other nonsense?
I mean the whole notion of "ad blindness" would occur gradually, not overnite to thousands of visitors all at once over a day or two. And given that the ad inventory on my site is the same, that the traffic is of the same volume -- coming from the same referrers (mostly SE traffic), something strange is going on! (plus I have ruled out server issues, etc too..)
I ran Firefox on my site for only 1 day and my impressions doubled for that day. I took it off the next day and right back to normal.
I'm not alone in this observation, here is another thread where several posters observed the same thing:
Not sure why Google is reporting the stats this way, but the Firefox impressions - though increasing the overall total number of impressions reported - doesn't seem to be having any ill effect, in other words, I don't think Google is counting them the same way as the regular ads. I've been running the Firefox buttons since they were released and though I haven't made anything on downloads yet, my daily totals are definitely up since adding the ads and so I'm leaving them on for now.
On my site, CTR is lower due to bad ad targeting. Seems that every month I go through 3-5 days of just terrible ads.
Example: cars, car prices, auto insurance ads on motivation contents?
CTR being lower isn't my concern as CPC is surprisingly lower. This is the busiest shopping season!
Yesterday and today my impressions/clicks and earnings have plummeted by around 40% of usuall. My visitors and page views are perfectly steady. Sometimes it's hard to feel I'm not getting totally ripped... but all I can do about it is hope things get better, or drop adsense and stop worrying.
[edited by: Play_Bach at 5:38 pm (utc) on Dec. 2, 2005]
The funny thing is that the traffic quantity and quality are the same, and that nothing on my site has changed, even the ads are largely the same advertisers I have had all along, and are showing relevant ads more or less.
Like I have said before, the major factors that affect CTR dropping (besides poor ad targeting) are usually ad blindness, but that doesn't happen overnight to thousands of visitors all at once...(assuming traffic is at stable levels, that is)
This is the frustrating thing: it is hard to improve a situation for the advertiser (conversions leads, improving their ROI, etc..), if Google doesn't give the publisher any meaningful feedback, other than the usual pedantic canned responses. Even using an Adsense tracking script, analyzing the heck out of my logs, having channels for almost every page, still do not explain something like this. Columbo couldn't even explain this!
But that is the thing, if my site would be centered around seasonal content, then I would likely see things such as traffic changes, ad quality (targeting) changes, etc, plus maybe see those changes more gradually as well.
The thing that is weird here is that the sorts of changes that I am seeing over the last few days, is that they appear out of nowhere, last for an unpredicable amount of time, and then lead to another host of changes.