Forum Moderators: martinibuster
First, G has recently split out ad unit impressions vs. per page impressions. So it used to be they counted the same way that Yahoo did, per ad unit. Now by going per page, you have the same number of clicks but lower impression counts. Which means an inflated CTR.
Now this is very important, can someone please verify for me what date this reporting changed?
Secondly, I just used a specific channel for one page that has consistent traffic day after day. And moved all but international traffic to Ypn. And the stats are showing DOUBLE the ad units on Yahoo than they did for every day the last month in Google, EVEN when specifying ad unit impressions in Advanced Reporting.
The effect of that is making Google's returns sound better than they are because you get the impression that CTR is higher, when in fact it isn't. When you read the stats you think that switching back to G would result in higher returns because of the clickthru even though I'm seeing double the monetary from the YPN ads. (I did a full excel spreadsheet with CPC, real CPM etc.)
However, one of the reasons for that COULD be that Google has alt ads often where Yahoo gives you ads on every potential impression. I wish Google had RON ads like Y!. It would certainly impact the earnings.
Regardless, ignoring impressions, what I see with google is a lot more clicks than YPN on the same sites in the same placements. So not to concerned about comparing stats. The total clicks are significantly reduced for me personally.
