Welcome to WebmasterWorld Guest from 22.214.171.124
What's my secret? It's easy.
The site is almost 11 years old, number 2 in google for a highly competitive term (number 1 is the manufacturer, I fantasise about knocking them off the top spot but I gotta be realistic), has 100's of GENUINELY organic links (I've never "acquired" a link), and the users absolutely love it, the session length time on the site is almost scary. Virtually 0 maintenance (I update it maybe once a year).
So my advice is to enjoy it while you can -- and SAVE!