Welcome to WebmasterWorld Guest from 220.127.116.11
1) Smart pricing is likely to catch up with them, and...
2) Even if that doesn't happen, improvements in search algorithms probably will.
What's my secret? It's easy.
The site is almost 11 years old, number 2 in google for a highly competitive term (number 1 is the manufacturer, I fantasise about knocking them off the top spot but I gotta be realistic), has 100's of GENUINELY organic links (I've never "acquired" a link), and the users absolutely love it, the session length time on the site is almost scary. Virtually 0 maintenance (I update it maybe once a year).
So my advice is to enjoy it while you can -- and SAVE!