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Dissapointed with Targeted Adsense Ads

2:18 am on Jul 11, 2003 (gmt 0)

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10+ Year Member

joined:Feb 9, 2003
votes: 0

I have only been using Adsense for the last week so I still haven't come to a final conclusion but the recent results I have been getting are extremely dissapointing.

The first few days were actually more on target than the ones being displayed now for some reason. The last couple of days has seen CTR drop over half to 0.3%, my guess is due to the ads being less targeted.

A little background, my site is geared towards those interested in 'Product A' and 'Service B'. It is a user contributed site and is browseable by location very similiar to the site of 'altyfc'.

I guess since the first page of each section is constantly changing, Mediapartners-Google bot has indexed an older page. On top of that the ads it is serving for the global level are promoting a specific small country which doesn't make any sense. Those ads should be displayed at the country level.

And a lot of other pages are way off, even if they are static. For example, several pages are displaying wicker basket ads even though these pages do not contain ANY reference to wicker baskets.

I would think it should be displaying non-profit ads if it doesn't know what to serve.

In conclusion, I think Adsense has some serious tweaking that needs to be done to improve the targeting of ads it serves.

Has anyone else encountered such issues?

4:16 pm on July 13, 2003 (gmt 0)

Senior Member

joined:Oct 27, 2001
votes: 0

I think if your site is focused, the default for new pages becomes the type of ad showing up on other already-spidered pages.

I believe you're right. I routinely get AdSense ads about rail travel on my home page (where rail travel is listed as a topic), and those same ads show up on other pages about obscure topics that have nothing to do with rail travel.

IMHO, it would be nice if a site owner could specify a default default keywords at the domain level. It would also be helpful if a site owner could specify the site's category (e.g., "europe travel") to prevent the display of off-topic ads (such as "Hollywood sightseeing tours" on a page about tours and "ATM equipment and supplies" in an article about using automated teller machines in Europe).

11:39 am on July 14, 2003 (gmt 0)

Senior Member from MT 

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 1, 2003
votes: 0

The thing for me was to hit out of market traffic. I have a local site, but rank highly on international keywords. So I WANT AdSense to show ads for the topic of my page, relevant to his locailty, as my page would otherwise be useless to them.


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