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Ad Sense Money Words

How To Figure Out What They Are?

         

cabbagehead

8:41 pm on Nov 29, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I was looking at my Google Ad Sense stats last night and noticed that some niches just seem to pay WAY better than others and its not simply a function of how competitive that niche is. Makes sense, after all advertisers will pay more to advertise products with higher margins of profit and that convert better.

Question - How can I go about researching what Google will pay per click on a wide array of key phrases and niches? Do they provide some sort of matrix for comparison? I guess this is a little tough since what they pay us is "secret" (I still dont get that or how that's in our best interest but I digress).

Any research resources - I'd love to know about them.

Thanks.

malachite

9:08 pm on Nov 29, 2005 (gmt 0)

10+ Year Member



Try Y's "bid tool" - this gives an idea of what keywords are worth to advertisers in various parts of the world so I suppose by default, it must also indicate what those words might be worth to publishers

europeforvisitors

9:51 pm on Nov 29, 2005 (gmt 0)



Try Y's "bid tool" - this gives an idea of what keywords are worth to advertisers in various parts of the world so I suppose by default, it must also indicate what those words might be worth to publishers

Two things to remember:

1) Ads for obvious "money keywords" that everyone is chasing may be in short supply.

2) Smart-pricing discounts may be greater for obvious "money keywords" than for other keywords, simply because a high percentage of the pages displaying ads for those keywords will be junk pages that have little chance of converting for the advertiser.