Today extrem high EPC

Is this the other side from smart pricing?

[jetteroheller]

Today over all checked channels about 100% higher EPC as usual.

Great, if this endurs longer than some hours.

Maybe I just reached the other side of smart pricing.

Chirstmas is coming, but the high EPC is also on ad channels typical not related to christmas.

[edited by: jetteroheller at 1:03 pm (utc) on Nov. 29, 2005]

[JuniorOptimizer]

Advertisers probably have raised bids after the slow week last week.

[jchampliaud]

Maybe I just reached the other side of smart pricing.

That's a nice thought. I hope it's true. Personally I don't think there is another side to smart pricing.

[ari11210]

I am seeing higher EPC today as well.

[dzcap]

drop in ecpm for me :(

[thegreatpretender]

Dropped ctr and epc for the past 2 days but I'm seeing a bounce today with around 20% above average epc.

[Swebbie]

Me too. EPC up about 50% across several channels.

[OptiRex]

Stats seem way behind today, lowest seen by far this month.

[jetteroheller]

It happens again.

EPC for the first 3 hours of 1st December 150% above average.

Maybe smart pricing does not only decrease EPC,
Maybe the opposit can also happen.

[lammert]

Maybe smart pricing does not only decrease EPC, Maybe the opposit can also happen.

I doubt that Google's smart pricing algo will increase the payout to publishers above the maximum bid set by the advertisers. But with upcoming Christmas spendings this month many advertisers might have raised their bids causing an EPC increase

[europeforvisitors]

But with upcoming Christmas spendings this month many advertisers might have raised their bids causing an EPC increase

Yes, and for other topics, EPC and eCPM are likely to be down noticeably (as they are on my travel-planning site, which has had a revenue dip in late November and early December for as long as I can remember). The seasons often bring ups and downs, in publishing as in other businesses--which is why, for example, PC MAGAZINE publishes fewer issues in August and December than it does at other times of the year.

[sailorjwd]

My adsense revs are normal this morning but Ypn revs are double - odd.

[jetteroheller]

I am just developing new smart pricing theories.

What can smart pricing do with a §0,05 ad? Maybe reduce to $0,03

What can smart pricing do with a §5,00 ad? Maybe reduce to $0,50

So my theory thinks, that very high paying ads are much stronger influenced by smart pricing than cheap ads.

I was developing this theory because all over my channels occur now some very high EPC incidents.

First I thought maybe an AdWords newbie had set up an extrem expenive campaing. But it happens over many of my channels with much different themes. It happens in English, it happens in German.

One low impression ad channel showed 9 clicks with an average value 900% above last monthly average.