Welcome to WebmasterWorld Guest from 184.108.40.206
joined:Nov 28, 2005
Any changes in the nature or sources of your traffic?
How long have you had the site up? If you have regulars, they will pretty much stop clicking on the ads once they are used to them, so there is typically a drop-off early on.
And no, I have not experienced a similar dropoff., though Thursday and Friday of last week, during Thanksgiving in the US, I did notice that CTR was off a good bit. It has since recovered.
joined:Nov 28, 2005
This months average ctr is only 17.6% with an average of 630 page impressions earnings mid $30's per day :(
Hmm just re-read the last post. 600ish page impressions and $30? That looks very good to me as I am not getting that from 40,000 page impressions. Maybe I should switch to CPM advertising instead?
deepesh, I'll ask again, any changes in your traffic? Your numbers may be constant but if the mix of visitors is different then their behavior may be different.
[edited by: hunderdown at 4:59 pm (utc) on Nov. 29, 2005]
On the other hand, I think Swebbie's suggestion is a good one too.
I've had times when ads were poorly targetted, and it lasts for a few days then it comes back. It sure makes you uneasy the first 5 times it happens. But..... it happens. CTR goes through the floor for a few days, then it picks back up.
Strangely, or not, it usually happens after a period of unusually high CTR, almost like the system says "Hey, why is site X getting such good CTR? We better go re-evaluate!" LOL But aside from being paranoid.....
Watch for a few days and hope that it comes back.
I added the firefox refferer code to my site last night on the menu so its seen on every page, now that is the reason my ctr and ecpm are cut in half but the earnings are the same.
just an idea, I was starting to freak out when I saw the stats but im ok now that I see the earnings are the same.
do you have two or three adunits/linkblocks on your pages? Did you use urchin / google analytics?
If so, it could be the same problem we have for a week now. Since we track all adunit-positions with separate channels we could track the dropping CTR to a huge drop in a singele adunit(down to 10%). That drop might also have been triggerd by some layout changes and subsequent mediabot visits as suggested in this thread.
Since we have some other significant tracking "anomalies" ( exakt 100% differences) in same page tracking channels (not so funny since we're talking money here) we contacted Google and got confirmed that nothing is wrong with the adsense code on our site. That suggests, something is wrong with adsense reporting? They're still looking...
Is there anything black hat about that?
BTW My other sites, which generate far more revenue because of much higher traffic, have CTRs in the 5-7 range.
But I'm only talking from my own experience where I get 10% clickthrough on certain channels with a few hundred visitors a day.
Right now my visitors are for verb1 widget. If they suddenly became verb2 widget visitors, the well targetted ads might be of no interest to them.
Anyway, I just don't know what volume has to do with the color of one's hat.
On the third hand, I thought the whole story didn't make sense until I saw that he offeres a free download of somesort.. those just GOTTA be low CPCs.