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Cyber Monday

Will it mean more cyber cash for publishers?

     
1:43 pm on Nov 26, 2005 (gmt 0)

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Tomorrow, Monday November 27th, is now dubbed Cyber Monday. Online retailers are expecting Monday to be the largest online buying day in internet history.

This will mostly effect ecommerce sites. However, I would imagine that many online retailers are going to be competing for AdWords ads space.

It will be interesting to see how this plays out for AdSense publishers.

2:10 pm on Nov 26, 2005 (gmt 0)

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I can tell you right now that my computer/tech site has more than tripled the usual earnings from ads since the beginning of November. No doubt that if your site has to do with shopping or products, you'll see a HUGE earnings boost during the holiday season.
2:34 pm on Nov 26, 2005 (gmt 0)

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Is it Sunday somewhere right now?

:)

2:44 pm on Nov 26, 2005 (gmt 0)

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Is it Sunday somewhere right now?
:)

Yikes! Holiday weekends always throw me out of kilter :)

3:41 pm on Nov 26, 2005 (gmt 0)

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It will be interesting to see how this plays out for AdSense publishers.

Over the last few days I've seen a fall in EPC. So I sure hope 'cyber Monday' has a positive effect for my sites.

5:58 pm on Nov 26, 2005 (gmt 0)

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"Cyber Monday" is a fake event fabricated by an industry lobby group. IMO it's unlikely to affect your earnings whatsoever.

But it's a good bet that half of publishers will have a better-than-average day on Monday (i.e. the same as every other day). I fully expect lots of them to credit it to the Cyber Monday effect rather than random statistical variance.

6:06 pm on Nov 26, 2005 (gmt 0)

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I typically do well on Mondays with apparel and tech--much more brisk than the weekend. This confirms that many shop while at work...

I suspect this Monday will be better than average but I hardly expect a bonanza. A bonanza would be nice. :)

6:18 pm on Nov 26, 2005 (gmt 0)

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"Cyber Monday" is a fake event fabricated by an industry lobby group.

That would better describe something like Sweetest Day, where an industry picks a day and tells everyone to shop on it. :)

Cyber Monday is a term that was dubbed from the recent history of buyers going online on the Monday after Thanksgiving. It happens as a carry over from the bombardment of advertising done during the week preceding Thanksgiving.

ann

6:45 pm on Nov 26, 2005 (gmt 0)

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cyber smber one day isn't going to make up for this month. Down almost 40% in earnings from last month, clicks are also down, less traffic but higher in the serps, #5 on main keyword.

Turkey month is typically bad for me but the server messing up too did not help any. Oh well, there is always next year.

6:48 pm on Nov 26, 2005 (gmt 0)

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Cyber Monday is a term that was dubbed from the recent history of buyers going online on the Monday after Thanksgiving.

I tend to agree that this is more a grassroots naming than industry PR. If someone can point to a specific industry promotion of "CyberMonday" I'd reconsider this opinion but I'm not aware of this...

Googling 'Cyber Monday' returns media accounts not industry promotion. I didn't hear this term last year, I'd be interested to hear of earlier citations.

7:40 pm on Nov 26, 2005 (gmt 0)

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Hi,

Just worth remembering that (a) not all sites are shopping-related and (b) not all site visitors are in the US or observe TG, thus (c) lots and lots of sites are unlikely to see much effect at all.

My main site falls into (a) and at most 50% of my visitors are typically from the US (b), so I would be astonished to see much change in my stats (c). QED!

Rgds

Damon

PS. Apologies to all you non-US North Americans out there: I don't know how TG works for you. %-P

8:09 pm on Nov 26, 2005 (gmt 0)

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Tomorrow, Monday November 27th

Heck...you're a year early with your forecast!

Monday 27th isn't until 2006:-)

9:59 pm on Nov 26, 2005 (gmt 0)

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Heck...you're a year early with your forecast!

Monday 27th isn't until 2006:-)

Yeah, I know I pointed that out in message #4. I had a brain freeze thinking today was Sunday The 26th. Taking 4 days off work really screws with the head calendar. :)

12:52 am on Nov 27, 2005 (gmt 0)

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Just a progress report, my Saturday traffic is about normal but CTR and eCPM are up. :)

I'll bet all the Xmas shopping words have been bid way up and shoppers getting compulsive are clicking on ads more quickly.

I like the way this shopping season is starting!

1:24 am on Nov 27, 2005 (gmt 0)

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Googling 'Cyber Monday' returns media accounts not industry promotion. I didn't hear this term last year, I'd be interested to hear of earlier citations.

I did a search of archived newspaper articles at ProQuest, and the term "Cyber Monday" seems to have emerged this year.

A Boston Globe article from 1999 says that for engineers "who help ensure the smooth flow of consumer traffic on Internet shopping sites, it's tomorrow - the Monday after Thanksgiving - that will be a key test of whether the Net is ready to handle the rush of shoppers expected to go on line this year."

2:03 am on Nov 27, 2005 (gmt 0)

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IMO it's all coming out of news releases from the "National Retail Federation". Maybe it is really a grassroots thing, but I see a glaring lack of a need for naming any day Cyber anything.

P.S. Not meaning to sound patronising, but "media accounts" frequently = "industry promotion". They're far from mutually exclusive.

2:25 am on Nov 27, 2005 (gmt 0)

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jomaxx if it makes you feel any better all the articles I have seen have called it 'Black Monday' :-P
 

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