Google launches separate content bidding

what will this mean for us publishers?

[StreetSurfer]

i just read this article:
[btobonline.com...]

"Under the new bidding program, advertisers can place separate bids for ads that run on content sites and for those that run on search sites within the Google network."

"The minimum bid for content ads is 1 cent."

should we be nervous - or will quality content drive bidding higher than "smart pricing" was limiting us?

should the new advertiser ability to focus in on our sites negate smart pricing for advertisers who "target" us?

(kinda feel like a hunted rabbit and not sure if this is good or bad)

what does this new AdWords feature mean for us publishers?

[hunderdown]

This is not news. It's too late at night for me to scroll down and find the discussions that have already occurred about this. But they have, and i'm sure you can find them.

[ogletree]

The only people who will bother to do this are people who already have content advertising turned off. It is not on by default and is not real easy to find how to turn on. So what this will do is add more invetory that is not there now.

[StreetSurfer]

yeah - I thought it was Google was allowing publishers to vary bids on specific sites - i.e. targeting a specific domain with separate bid prices... so advertisers could target a site and bid as per norm instead of CPM...