Rediff.com starts using Adsense

Forum Moderators: martinibuster

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Rediff.com starts using Adsense

One of the busiest indian portals

Chndru

2:40 pm on Nov 14, 2003 (gmt 0)

I regularly visit rediff.com to check cricket :) news. And today i see Adsense ads at the bottom of every page. Interior pages have nicely done leader boards.

wtg G!

martinibuster

3:59 pm on Nov 14, 2003 (gmt 0)

What's ecomm like in India? Will people click through and purchase stuff?

whizkiddo

4:22 pm on Nov 14, 2003 (gmt 0)

People will click through all right, but are very sceptical to buy anything. Though auctions work great when the Cash on delivery option is given.

People here still like to see and check the goods for themselves before making a decision. Thats changing slowly, but credit cards remain a no-no for most. Most of the people prefer hard cash for various reasons.

Again the gray market scores a lot due to more taxes on the actual market. Cell , phones all electronics are available without any guarantee in the grey market which cost significantly less. A major benefit is that these goods work great and hence people prefer going in for them too.

Internet penetration as well as tendency of the people to use credit cards must be encourages before Ecommerce can properly kick off. Some major Indian portals:

naukri.com
indiatimes.com
rediff.com

lots others, these come to the mind right now.

Chndru

4:24 pm on Nov 14, 2003 (gmt 0)

I agree, whizkiddo. But i guess those ads will be potentially a big hit for the services that are focussed on NRIs.

whizkiddo

3:00 am on Nov 15, 2003 (gmt 0)

hmm.. thats true. But also consider, india times also has started using adsense. did u notice?

ideavirus

3:32 am on Nov 15, 2003 (gmt 0)

Rediff has been using adsense for quite some time now. I have a mail id in rediff, so i have been noticing adsense for some time now.

And yes, ppl are quite sceptical here about using their CC online. Coupled with that is the intenet penetration, which is quite low.

Cheers

zoltan

7:51 am on Nov 15, 2003 (gmt 0)

I don't see the ads.... Maybe it is targeted only to US audience?

mailtojitendra

1:29 pm on Nov 15, 2003 (gmt 0)

hi
I aslo see adsense ads on rediff but if you notice rediff has more than 20 million page views and its a premium member of google adsense program. The most of ads are of american companies and people clicks just of curosity. I say 8 psa ads out of 10. Hope this works for rediff and they make good money out of it and show some profits.

Jenstar

4:20 pm on Nov 15, 2003 (gmt 0)

It would be showing US ads because those people chose to have their ads displyed worldwide or chosen that region. US ads will not show to non-US IP addresses unless the advertiser has specified to - otherwise you would be seeing PSAs instead of US ads.

vibgyor79

9:55 am on Nov 16, 2003 (gmt 0)

>>> What's ecomm like in India? Will people click through and purchase stuff?

If you are an AdWords advertiser, I would recommend de-selecting India from the country list.

ECom is restricted to groceries, books (priced in Rupees only) and music (again, the prices should be in the local currency). People generally don't buy software here. Buying stuff with USD pricing is rare.

div01

6:10 am on Nov 17, 2003 (gmt 0)

I would think that these news sites probably get a lot of hits from Indo-Americans or other ex-pats. They are probably a lucrative demographic.

shaadi

6:24 am on Nov 28, 2003 (gmt 0)

naukri.com
indiatimes.com
rediff.com
lots others, these come to the mind right now.

Yahoo.co.in
MSN.co.in
Bazzee.com
and of course- Shaadi.com :)

One of the top DOTCOM brands in India today.

aravindgp

2:06 pm on Dec 3, 2003 (gmt 0)

>>What's ecomm like in India? Will people click through and purchase stuff?

If you count overall internet usage vis a vis people buying online.
It's pretty low, However if you are looking total number of credit card holders it could well be in millions.This meaning total number of people who can buy online and would be willing to spend would be close to millions with proper education.
This number of millions is pretty miniscule compared to 1 billion population but however good for a try.

If someway your ads are only displayed to home pc's not cyber cafe's then it's a quality market, my assumption is that those who can own PC generally be able to manage a credit card, hence a large chunk of quality market is suddenly exposed to online world.

What spoils internet in india is the cyber cafe's where large number of people just generally chat and browse , I don't think anyone buys from cyber cafe's.This for ecomm is damaging I hope indian IT sees this and provides Cyber Cafe's IP's.Which as an Advertiser I can block.

If I am an advertiser I would like to block not entire India but thee cyber cafe's.
Unfortunately this IP's list is not available as yet hence we need to block ad's appearing in india.

If this cannot be done then Regional Targeting would be great like US.All Metropolis (New Delhi,Chennai, Mumbai, Bangalore, Hyderabad, Pune)including would be better for Ecomm then whole of India.

With Regards
Aravind
Ps: Dating and Marriage's are a major Ecomm oflate in india.
There are lot of BPO companies which do backoffice Internet marketing for US clients.Including mine :)

gopi

9:26 pm on Dec 3, 2003 (gmt 0)

>> If you are an AdWords advertiser, I would recommend de-selecting India from the country list

Exactly , IMO none of the major portals or ecom site's make money from indians living in india :) ...The only viable indian demographic for online ventures are the NRI's (oversees indian expats)

And the possible things to sell to NRI's are phone cards, money transfer services/banks, gifts to india , flight tickets and offcourse dating /matrimony services (which i heard are quite succesfull :)