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Does Thanksgiving Adsense Traffic Go Down?

When does the adsense traffic decline start?

     

Erku

10:32 pm on Nov 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I assume that during Thanksgiving the Adsense traffic will decline.

However, when does the decline start? Monday, Tuesday? or Wednesday?

I see lower traffic for few days.

How is yours?

dcheney

11:01 pm on Nov 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Like most such things it depends on the website.

If you get a lot of international traffic, there won't be any difference.

If its a site on cooking turkeys, traffic will skyrocket on Thursday morning.

etc. etc.

OptiRex

12:44 am on Nov 24, 2005 (gmt 0)



If you get a lot of international traffic, there won't be any difference.

You've gotta be joking?

Either I'm going to get the biggest-ever click dump overnight or Thanksgiving clicked in about 6 hours ago...lots of travelling methinks...

Nitrous

12:56 am on Nov 24, 2005 (gmt 0)



Im with Optirex or google just did something evil!

Good earnings up till today this month.

ken_b

1:00 am on Nov 24, 2005 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



What's "Adsense traffic"?

Traffic to my site generally holds up quite well on holidays and the days just before and after.

Nitrous

1:05 am on Nov 24, 2005 (gmt 0)



Traffic down 10%, click through down 1 percent, ecpm down 20 percent! Advertisers on hol? Earnings down about 20 percent.

OptiRex

1:27 am on Nov 24, 2005 (gmt 0)



Earnings down about 20 percent.

Yep, I'd go further than that after an excellent month so far...if I end up only 25% down for Wednesday, allowing for standard deviation of course, then I'll not be far off the mark!

Bearing in mind my traffic truly is global, I have never seen the scenario at this time of the morning, 01.25 GMT, whereby I have no visitors on-line from Japan, China or India...maybe they're "relaxing" too? :-))

Nitrous

6:29 am on Nov 24, 2005 (gmt 0)



Maybe adsense is just busted today? It was down in places according to this forum somewhere.

david_uk

7:39 am on Nov 24, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Is it that time of the year again?

I find that weekends and public holidays my site traffic is down. In fact, whenever corporate America isn't at it's desk surfing the internet. That doesn't necessarily mean that adsense income is reduced. I'd guess that site topic is an important factor in your site traffic patterns, and that may affect adsense income.

There are just so many variables it's impossible to guess! Just enjoy the holiday and cease worrying about adsense for a day or so.

Nitrous

7:45 am on Nov 24, 2005 (gmt 0)



What holidays!
Not everyone has your holiday!
In fact I dont like it... It reduces my income!

cellularnews

10:18 am on Nov 24, 2005 (gmt 0)

10+ Year Member



On my site, the business traffic declines slightly during US holidays, but the consumer traffic surges.

Quite a nice balance frankly.

Anyhow, my other ad agency just did a deal to buy up all my traffic on Friday for the entire day :)

OptiRex

10:48 am on Nov 24, 2005 (gmt 0)



Wednesday ended up 15% down which was better better than expected however Thursday has started very quietly...

Probably it's all the processing power going into printing my cheques:-)

mrSEman

1:49 pm on Nov 24, 2005 (gmt 0)

5+ Year Member



I thought about not posting this but I'm in the giving mood.

The trick to recover holiday earnings is to create a few good pages on holidays. Even if your main interest is Widgets aimed at corporate america, spin off a few articles on how your widgets are affecting the turkey population or something.

Personally my holiday pages get a rush pre-holiday and the extra earnings there more than cover any losses due to holidays. Now if I could only figure out how to get people off the beach and clicking in the summer slump I'd be set!

OptiRex

4:49 pm on Nov 24, 2005 (gmt 0)



You'll never believe this!

One account is absolutely on fire today...it's hit the daily average with 15 hours to go! But I have to admit that it's US traffic is very low even though it has enviable SERPs on all engines for a very coveted word...strange that eh?

It's EPC is well-up on recent days.

The other account was doing well until the usual US kick-in...which obviously has not happened...surprise, surprise.

At least it's giving me a chance to catch up on the backlog of work!

krod

4:57 pm on Nov 24, 2005 (gmt 0)

10+ Year Member



people have the day off in the US. Most of them probably spend some time online.

wrgvt

5:12 pm on Nov 24, 2005 (gmt 0)

10+ Year Member



My traffic and earnings so far today look normal. I could be on target for my best month ever (beating last month).

OptiRex

6:16 pm on Nov 24, 2005 (gmt 0)



I've just been checking my logs and I've come to the conclusion that a click dump must be imminent!

Already my logs are showing similar to a "normal" weekend whereas Adsense page impression stats on my main account is 50% down...stop printing all those cheques...updation please...

hunderdown

6:14 am on Nov 26, 2005 (gmt 0)



Weds./Thurs./Fri. of this week all significantly down from the average over the past few months--from a third to a half. Worse than I expected. Wasn't this bad last year. Though last year, I was only earning about half as much....

ogletree

7:16 am on Nov 26, 2005 (gmt 0)

WebmasterWorld Senior Member ogletree is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Every single major holiday my traffic goes down and has for several years.

OptiRex

3:59 pm on Nov 26, 2005 (gmt 0)



Thought I'd just post my earnings stats for the past 3 full days and, of course, allowing for standard deviation:

Wednesday: -12.5%
Thursday: -35.7% Both CTR and earnings down precisely the same!
Friday: Normal - this surprised me
Saturday: Normal so far today

Anyone else analysed their stats as yet?

annej

4:35 pm on Nov 26, 2005 (gmt 0)

WebmasterWorld Senior Member annej is a WebmasterWorld Top Contributor of All Time 10+ Year Member



My traffic will be down somewhat until January. Then it will boom. My site attacts women interested in a hobby and now they are now they are busy making things for Christmas and general prep for the holidays.

In Jan. they finally have time to themselves and maybe some Christmas gift money that they can now spend on their favorite pursuit.

I have a few years of stats so I know my trends.

Hmm, this just got me to thinking, maybe I need to build some Christmas themed pages to combat this trend.

Thez

4:58 pm on Nov 26, 2005 (gmt 0)

5+ Year Member



Past few days a bit lower than usual, but today so far looks absolutely brilliant. Some pages are doing 4 times higher than normal in both eCPM and CTR.

Can't wait until end of they day :)

maxgoldie

5:48 pm on Nov 26, 2005 (gmt 0)

5+ Year Member



Thursday: down 33%
Friday: down 37%
Saturday: "normal"

ann

6:48 pm on Nov 26, 2005 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member



This month, shot to H***

dollarshort

11:42 pm on Nov 27, 2005 (gmt 0)

10+ Year Member



I hate weekends and holidays...

cellularnews

9:17 am on Nov 28, 2005 (gmt 0)

10+ Year Member



It is also interesting to note that my eCPM is higher from non-US traffic.

When the USA is closed, my income remains roughly static, although I lose about 10% of the traffic.

Also, during the day, the morning (UK time) starts off with a nice high eCPM, then drops sharply at 2pm (UK time) when the USA east coast starts hitting the site.

Marcia

9:34 am on Nov 28, 2005 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Wednesday way down, Thursday even further down, then picked right up to normal (and better) on Friday and kept rolling all weekend with a record high for a Sunday, which is usually slow.

I think a lot depends on the niche and seasonal factors.

sallam

10:49 am on Nov 28, 2005 (gmt 0)

10+ Year Member



cellularnews,
how do you tell where your visitors are coming from? do you use a specific tool? or the usual awstats?

OptiRex

12:01 pm on Nov 28, 2005 (gmt 0)



Also, during the day, the morning (UK time) starts off with a nice high eCPM, then drops sharply at 2pm (UK time) when the USA east coast starts hitting the site.

Yep, I'd concur with that, some of our eCPMs have gone through the roof over the past few days and I can only come to a couple of reasons for this.

1. The rogue bots which make impressions, and there are some about, are on holiday too!

2. That Americans surf more eratically than precisely and this begs abother question.

Are Europeans more exact in their searching habits or by using Google.co.uk/de/it/etc, are they able to drill down to what they're looking for faster?

Does this mean that Americans are having to filter through loads of sites, highly-ranked foreign sites in Google.com, before they can find what they're searching for locally/USA?

I don't know the answer except for the fact this happens everyday.

21_blue, you have lots of data. What do you say?

cellularnews

2:00 pm on Nov 28, 2005 (gmt 0)

10+ Year Member



how do you tell where your visitors are coming from? do you use a specific tool? or the usual awstats?

We use an ad server with geo-targetting enabled.

 

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