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Your daily income

how much does it flactuate?

     
3:08 am on Nov 23, 2005 (gmt 0)

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My daily totals used to be rock solid for a long time, averaging 7-8 per day. Why is it that daily totals differ so much lately?

Last weeks example:
Mon. - $.50
Tue. - $9.75 cents
Wed. - $6.00
Thur.- $5.00

Please note difference between monday and tuesday. On monday there was no downtime, visitors were pretty much same as tuesday. The only thing that is like a roller coaster is the eCPM.

Is it just me or are you experiencing same?

4:31 am on Nov 23, 2005 (gmt 0)

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Stats can vary wildly when your site and earnings are in low figures.
As there are several random factors at work, only when the corpus is large do they stabilize overall.
7:00 am on Nov 23, 2005 (gmt 0)

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Stats vary widely regardless of income!

Huge variances are normal with Adsense. Get used to the roller coaster and enjoy the ride. There's often very little you can do to affect earnings, so concentrate on working on your site to add good content, publicise your site well and jiggle with banners / positions of banners to maximise income.

8:33 am on Nov 23, 2005 (gmt 0)

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Yeh,

My income is very sporadic. Like Dave UK said concentrate on building more quality content and then when Yahoo, MSN and others produce decent alternatives switch the ads and see which perform better :)

WisdomSeeker

9:09 am on Nov 23, 2005 (gmt 0)

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My stats have been between 2500 and 3800 monthly dollars for two years. Over about 15 small sites. Taken individually on a daily, weekly or monthly basis the swings are massive! Due to sample size being small. Overall they are very steady. If it isnt always between 70 and 73 by the time I go to the pub then something is very unusual!
7:46 pm on Nov 23, 2005 (gmt 0)

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From one monday to the next:
$213.92, $216.60, $202.87, $254.42, $276.77, $352.55, $307.88, $183.07

And even with a significant increase in page views over the past week, the eCPM actually dropped by about 20 cents and resulted in similar earnings (most of which are lower than the posted earnings above)

8:36 pm on Nov 23, 2005 (gmt 0)

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Mr_Fern, your earning are not as much off as mine. For your stats to look like mine you would have to earn: $213.92, $3850.56 - or something like that. For me to go from .50 to 9.00 is a huge rollercoaster. Anyway, I'll keep on reading to see if I can do anything to have this levelled off somehow.
8:44 pm on Nov 23, 2005 (gmt 0)

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miedmark

Tuesday appears to be the day of the week when smartpricing is adjusted for many sites and often the day when major variences up or down are seen

mine oecpm often changes up or down on a thursday but many others seem to be tuesday sometimes from then on ecpm increases or decreases depending how smart pricing has effected your site think there was a snartpricing discusion last week check in the adsense forum

steve

10:14 pm on Nov 23, 2005 (gmt 0)

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My is going up and down horrible... One day 10$, second 45$, third 15$... Always same CTR...

But smart-pricing is doing its job :)

11:53 pm on Nov 23, 2005 (gmt 0)

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You can not control that spread on your end. One day an advertiser has a top bid of $20, the next his budget is maxed out, as are several others, and the top bid might be $2.50. That has alot to do with it. The bidding. What is the nitch, who are the players, and how bad do they want the traffic?

Within a week, the bidding wars should begin.

In the low end, you will see a wider spread percentage wise. At the higher end, the dollar value spread is wider, but the percentage is obviously narrower.

We go from $100 a day to $180 a day.

12:15 am on Nov 24, 2005 (gmt 0)

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For me to go from .50 to 9.00 is a huge rollercoaster. Anyway, I'll keep on reading to see if I can do anything to have this levelled off somehow.

Read angsuman's & Nitrous' replies again.

Flip a coin and it has a 50% chance of being heads.
Take groups of just 5 flips and the variances will range from 100% heads to 0% heads & everything in between... and nothing you can do, aside from altering the coin, will level these variances off with such small samples.
However, take groups of 100 flips and you'll start to see these variances shrink dramatically, and each group be more like the group before it. With groups of 10,000 flips, you'd be hard-pressed to see anything outside of 49%-51%

The same thing applies to your site under stable conditions these at lower levels. Even with the same content, same number of vistors, you'll see these swings... one day you may get more vistors prone to clicking on links, while the next day you wont... only once your grow your site/income will you see things to start evening out.

Don't worry about day-to-day swings... Your time will be much better spent taking an average (ie. weekly, monthly, etc) and doing what you can to increase it from period to period by adding content, increasing visitors, etc.

2:26 am on Nov 24, 2005 (gmt 0)

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Thank you for a very nice reply MrAnchovy. This is just very frustrating at times.