CTR Low? Low paying clicks?

I may know why?

[mrSEman]

Just for the heck of it I went on Adwords forum to see what was going on there. The few threads I read seemed to point to a few problems with G on the advertisers side as well.

These are some of the things they are complaining about:

'Inactive' now applies only to search

Which means that ads that google thinks dont perform well and used to turn off, now are only turned off on goggle search but still run on content network. What does that do for us publishers? Crappy ads = lower CTR and lower PPC.

we always bid 5¢ and received 50 to 60 clicks a day. Under the new program we were asked to increase the bid to 10¢ which we did and then a few weeks later to 15¢... Over the weekend we were asked to increase it to 20¢.

That seems to be about a new "feature" which may be named "Quality Score" or something like it. It seems that google is deciding minimum bids for certain keywords on ads placed by publishers at a much higher price than normal and lowering it when they have proved themselves. Reading on, I translated that into many publishers running to other networks like YPN because G is getting pricier and too complex and leaving us with less ads to publish.

[humblebeginnings]

Eh... Sorry to tell you but quality score was introduced over a month ago and I guess many people here know what it is...
But keep digging cause ya never know what you might find out!