Has site targetting opened a pandoras box

ready for the next internet entrepreneur

[steve40]

G is promoting Site targetting

Could this actually be the undoing of G in the long term

G has successfully used it's own properties to moniterise traffic and with the advent of Adsense opened up never thought of area's for advertising i.e. publishers pages with contextual advertising

But now due to the increased power / price ratio for computing the opportunity for the next entrepreneur is there to grab

Imagine an add similar to G but advertise on this page together with a CPM price or ppc price as per publisher suggestions with the entrepreneur taking 20% - 50% cut depending on level of publishers traffic

The interesting thing would be these could be run alongside current contextual advertising and provide additional income without the publisher having to be an adverting guru .
From the Advertisers perspective very targetted marketting and from the publishers perspective increased revenue

any body see the big flaws in my masterplan for world domination in the next generation of internet advertising

PS i will not be that entrepreneur just not smart enough I guess

steve

[aeiouy]

I am not even clear on what you are proposing someone do.

Google's share right now is well short of 50%. I think the last publicized numbers had publishers getting some ~70% of the revenue.

Perhaps I could provide some feedback for this potential plan, but I am not clear on what it is.

[hyperkik]

Google has the advantate of an enormous (and growing) number of advertisers. It would be difficult for a start-up to compete. And then there's the issue of patents... if the start-up didn't wait until the variuos patents governing PPC and contextual advertising expire, the most likely business models would result in litigation (recall that Google was in litigation with Overture, which ultimately settled shortly before Google's IPO for 2.7 million Google shares, then valued at 270 million dollars. That's a steep price tag for a start-up.

[jomaxx]

I've had a semi-automated way for advertisers to do this on my site for 6 years, so the concept is not that new.

I certainly agree it could work, but in a network the main problem would be what to show if nobody has targeted that specific page/site, which is going to be most of the time. Run of network ads?

[steve40]

Jomaax no I was thinking in addition to G adds as it would not be contextual just take the concept of site targetting to it's logical conclusion i.e. bid per page cpc with a middle man not G but any company that was market savvy to get the base of websites willing to display the link saying advertise here

I think it may work because it would not impinge on contextual advertising just a new form of direct advertising on pages using a middle man to collect and then distribute income

The idea only came to mind due to listening to the comments on G site targetting and what publishers would really like i.e. not contextual in the true word but 100%
targetted to the page