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I signed up for Google Adsense 10 days ago
and was happy to see a conversion rate in the
single digits. Today, I'm seeing the same number of impressions
but only 3 (!) clicks. Is this a glitch in the system?
Or will I be credited for people who did click....just
sometime later? Has anyone else seen this?
Thank you for your input,
However, the normally appropriate AdSense ads weren't at all related to the news story these folks were searching for, so the CTR fell dramatically while the impressions skyrocketed. I just replaced it with a more closely related affiliate program... no reason to burn AdWords advertisers' impressions when they weren't being clicked anyway.
Anyway, point being, there are several different things that can throw stats out of kilter over a short period, and sometimes you can figure it out by checking your logs.
Thank you to all who answered!
In checking my stats, yesterday turned out to have the highest number of clicks, the lowest clickthru right (I added adsense to many more of my pages) and the lowest generated earnings.
My question is (I'm new to ppc), do earnings drop if the clickthru ration drops but the total clicks increases? I wouldn't think so, but am baffled by the numbers.
Also, is there any way of seeing which page generated the most clicks?
Thanks in advance,
If you've just recently added AdSense to pages they may be displaying PSA's until Google's mediabot gets a chance to crawl the page. PSA's would lower your click-throughs drastically, since they're rarely relevant to the page content.
Aside from actual clicks, the other thing that can drive earnings down is what Google does not show you in the report -- average earning per click. Easily calculated by dividing a day's earning's by the day's clicks, however my experience is that average earnings per click (EPC) varies quite a bit.
There is no way to determine which ads are being clicked upon or from which pages or sites (if you have ads on more than one site).