Trying to figure this out

[tama]

I have two sites. One is an older site with a general audience. One is a new site with a niche audience. Even though it is new, it has lots of original content (not a scraper).

For the niche site, it would cost me $40+ CPC to place an AdWords campaign for my keywords. Those same keywords are delivering only about .15 CPC in AdSense revenue.

Is it low because my AdSense averages were figured using low CPC from my general audience site? If so, would removing the AdSense entirely from that site, help to bring up CPC on the niche site?

[tama]

anyone?

[jomaxx]

It's almost certainly not getting a low CPC due to whatever the other site gets. I have sites that consistently get vastly different CPC's.

You think it would cost you $40 per click to run ads on your own site? I doubt very much that is the case. There's a big difference between what advertisers are willing to pay for Google traffic and what they're willing to pay for content network traffic, especially at the high ends.

I've seen people here grousing that they built a site around the highest-paying keyword in PPC, and yet they get only a few cents a click. The problem seems to be too many bogus sites and too many bogus clicks targeting certain narrow niches, scaring away all the genuine advertisers. Note that I'm not saying your site is a fraud, but I'll bet it was made for AdSense one way or another.