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Calling all relevancy experts

Interesting (!) problem on relevancy

     
10:33 am on Nov 9, 2005 (gmt 0)

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I've a problem on getting the right ads displayed.

Say, I've a site about widgets. Now say there are two types of widgets - red and blue. Red are by far the most popular and advertisers selling red widgets will pattern match their adwords campaigns on "widgets" and are prepared to spend more than blue widget adveristers.

This means that on the blue widget page I only get ads for red widgets. Which will not make any sense as anyone visiting the blue widget page is not going to click on a red widget ad.

So...

How can I get ads for blue widgets on the blue widget page?

I can't filter the red widget advertisers as I still need them on the red widget page.

12:26 pm on Nov 9, 2005 (gmt 0)

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Reword the text on your page - mentioning blue widgets more often. The problem you may have though is that Google may not have any ads for blue widgets - or for whatever reason Adsense is choosing not to show them on your site (it sees the red widget ads as a better bet etc).. hope that clarifies things!

Oh and lastly if the page hasn't been spidered yet it may just be showing widget themed ads to the subject of your site rather than specific to that page.

12:34 pm on Nov 9, 2005 (gmt 0)

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Found some old threads on the subject...

I solved the problem somewhat by surrounding the adsense script with a couple of 'blue widget' stuffed sentences.

Also, removing the _ad_section_ comments seemed to have a positive effect.

Now just have to remove all the dummy pages created to find a solution.

Not sure about the WebmasterWorld search facility - google does still work for some things

3:14 pm on Nov 9, 2005 (gmt 0)

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I would have approached this by splitting the site into two seperate domains, linked to each other, but still entirely on seperate domains.

I think you would enjoy better SERPS with this method too.

4:10 pm on Nov 9, 2005 (gmt 0)

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Don't take the example too literally, it is only meant illistrate the problem.