Average number of ads per page?

[bakedjake]

Anyone know what the average number of ads per page is across the AdSense network? Is that sort of information public?

When I say ads, I mean actual advertisements, not ad units.

My guess from my data is somewhere around 4.3.

[hunderdown]

Why do you want that information? Some other statistic than average might be more useful, depending on your purpose, since there is so much variation. I see scraper and MFA sites with a dozen or more ads per page, other sites with only a few.

Personally, I use no more than one adblock of 4 ads per page, and don't use it on many pages, so my site's average is probably around 2.

[bakedjake]

Why do you want that information?

It's a variable in my monetization formula for the content network.

On the search network, for example, if I'm ad number 5 of 5, my CTR is about double than being ad number 5 of 10.

Positioning plays into the content network too, just in a different way.

site's average

Site average is irrelevant. I need page average. Your answer of 4 is helpful, thanks.

[hunderdown]

Interesting....

If you're not counting pages without ads, then my site average is actually more like 3.5. Most pages have 4 ads, a small number have only 2.

[21_blue]

We have 13 ads on some pages, and 1 on others. We did study it at one time and find the best number of ads per page, but it got to be quite time-consuming. So we go for a middle number on most new pages.

[ken_b]

For what it's worth, I have a 4 ad block on about 1,200 pages, a 3 ad block on another couple hundred pages, a 2 ad block on maybe 25 - 50 pages.

But what about Adlinks?

[bakedjake]

But what about Adlinks?

They're complicated, because of the lack of initial impression numbers. I don't quite have a formula for those yet, but their performance is not dissimilar to that of the search network.

I often wonder if Google has a secondary motive for Adlinks. They make conversion from CPC to CPM very hard.

[bumpski]

Google SERPS 8 ads per page. Do they know something?

With SERPS results at 100, I searched for the word "auction". I'm too lazy to count but I'll bet there are either 100 ads or 8 * 10 ads.

For my site(s) I've gone with more is better, so;
until recently 15 ads per page, on all pages except where against TOS.

Currently 14 ads per page. Of course anymore it's not under my control, it could be 3 ads per page, and when it is earnings tank! When it's CPM ads, earnings tank. I'm fortunate and would say I have a fairly high CTR. (Of course we're not allowed to say) Single ads and CPM ads may work well for lower CTR sites.

By using a consistent "out of the way" format and location, I believe I've just increased diversity with more ads.

Adwords claims the highest quality ads are first, (used to be CTR), and I'd say they're right. Somehow scrapers are keeping they're quality fairly high! Not first but close. Keep adding those filters!

[bakedjake]

Scrapers aren't always bad for advertisers, believe it or not. Some are very bad, but some do OK.

[bumpski]

Yes

I'm sure some do produce for advertisers, otherwise they wouldn't exist?

But when a visitor to my site, leaves my site clicking on an ad promoting a scraper site, that is showing the same ads that Adsense is showing in other positions on my site, and the scraper site kills the back button, etc, then I'm not so pleased being the publisher that produced that contents that got the ball rolling in the first place. Content is king?

I'm sure scrapers are probably dominating the statistics you're looking for, so I'd guess the number is 8-12 ads per page, which is what I typically see on the typical 75000 page scraper site. Oops checked again 85000 page, ( just a little humor ).

[jetteroheller]

2,1 per page

120x90 in navigation
300x250 in navigation

When there is enough place in the content area,
one addidtional ad block.