Forum Moderators: martinibuster

Message Too Old, No Replies

60% drop in eCPM starting 3 days ago, who else?

Increased CTR but eCPM drop.

         

dzcap

5:07 pm on Nov 6, 2005 (gmt 0)

10+ Year Member



What a load of crap. I only increased CTR by .2% and immediately gets hit with smart pricing, revenue dropped 60%.

europeforvisitors

10:36 pm on Nov 6, 2005 (gmt 0)



There could be any number of reasons for the drop (which could be temporary or long-term).

21_blue

11:19 pm on Nov 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



dzcap wrote:
>What a load of crap. I only increased CTR by .2% and immediately gets hit
>with smart pricing, revenue dropped 60%.

You said a couple of days ago that your average and standard deviation for revenue are roughly the same. In that case, the above results are quite normal. In fact, you will likely get what seem like wilder fluctuations than these at times, but it is all part of "normality". Effort spent worrying about normal statistical variations is effort wasted; building up more original content and driving more traffic to your site will reap future rewards.

mister

11:20 pm on Nov 6, 2005 (gmt 0)

10+ Year Member



My eCPM is at $0.00 right now. How is that possible?

icedowl

11:27 pm on Nov 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Me too.

I don't think that I've been hit by SP as the average amount per click I'm seeing hasn't changed. Traffic and impressions is both steady and stable. From my viewpoint, the folks are just not clicking on the ads.

My earnings per day have been down 50-90 percent beginning Thursday. I am not a happy camper.

mister

11:31 pm on Nov 6, 2005 (gmt 0)

10+ Year Member



You should be happier than me. I have only made a whopping $0.10!

21_blue

11:53 pm on Nov 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



mister wrote:
>You should be happier than me. I have only made a whopping $0.10!

Look on the bright side. If you make $0.02 tomorrow, it will entitle you to submit a dramatic post entitled "Smart Pricing hits me with an 80% drop in earnings!"

dzcap

2:00 am on Nov 7, 2005 (gmt 0)

10+ Year Member



I should not be happier just because I make more than 10 cents. You work more, you earn more. I expect a lot more than the pathetic revenue as of now. What's worse is I am seeing a surge in visitors but the revenue drops massively. Bring more traffic? Why bother..

Now I have to increase traffic by 200% more to reach my goal when I could've finally have some much needed rest!

ann

2:35 am on Nov 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



think about it.

Holiday and then the weekend and of course all the kiddies who has/had time off for good? behaviour.

Never_again

2:36 am on Nov 7, 2005 (gmt 0)

10+ Year Member



60% drop in eCPM starting 3 days ago, who else?

Three days is simply not enough time to determine if you are being hit by Smartpricing or anyother factors. You need at least two weeks or more.

Sobriquet

2:49 am on Nov 7, 2005 (gmt 0)

10+ Year Member



Last week has shown a major downtrend across the sites. I dont this this is due to smartpricing as this looking like a major trend. I have recorded a all time low in last three days.

No matter how much we do, results are falling day by day. Everymonth we face a new record low mark. Initialy it looked liek a weekend trend but no - epc is going down each day.

I guess this is because advertisers have been shifting to other avenues than adsense and teh overall bids are now all time low.

Google must do something to stabalize and let us choose a minimum click value, below which we must show an alternate url advert.

keno

3:03 am on Nov 7, 2005 (gmt 0)

10+ Year Member



"I guess this is because advertisers have been shifting to other avenues than adsense and teh overall bids are now all time low. "

I am an advertiser and I see this. I haven't been advertising very long, but I am now ready to give Yahoo a look. And I must admit, I don't see a big picture here, just my own situation...

Google Adwords are okay, nice interface and tools, but not a compelling value proposition for me. And I wonder if it more difficult to make money with Adwords since their recent change in pricing structure.

europeforvisitors

3:45 am on Nov 7, 2005 (gmt 0)



"I guess this is because advertisers have been shifting to other avenues than adsense and teh overall bids are now all time low.

Do you have any evidence to support that belief? The EPC and eCPM that I'm seeing are considerably higher than they were at the same time last year.

indias next no1

8:14 am on Nov 7, 2005 (gmt 0)

10+ Year Member



from last week my eCPM and also CTR is low.

The reason i guess is , Due to Diwali function last week in India, most of the advertisers paid high rate per click and after Diwali most of the diwali advertisers withdrawn and else normal or less pay per click.