Forum Moderators: martinibuster
1. Program Participation
Slight changes made to include reference:
Google referral Ads ('Referral Buttons')
2. Implementation and Operation of Ads, Search Results, and Referrals
This now has "Referrals" added to the section title. They have also split this section into different paragraphs, one for ad units, one for search results and one for referrals.
The following section has been added:
Referrals. If You have elected to use the Google AdSense Referrals feature, You will implement any Referral Buttons on Your Site(s) in accordance with the specifications provided by Google. Each Web page(s) that contains a Referral Button must also contain other content related to Your Site. End users who click on a Referral Button will be directed to a Web page hosted by Google (“Referral Page”), the format, look and feel of which may be modified by Google from time to time. A “Referral Event” will be initiated when an end user clicks on a Referral Button from the Site and will be completed when the referral requirements for the relevant Google product are satisfied in accordance with this Agreement. Such referral requirements, along with the payment amount applicable to the Referral Event, are located at [ [google.com...] or such other URL as Google may provide from time to time. You agree to comply with the specifications provided by Google from time to time to enable proper tracking and reporting of Referral Events in connection with Your Site. You shall not promote or facilitate a Referral Event by any means other than displaying a Referral Button on the Site, unless expressly authorized in writing by Google (including by electronic mail).
4. Parties' Responsibilities.
Small changes added to reference the referral program.
5. Prohibited Uses.
More minor changes to reference the referral program.
6. Termination
More changes for the referral program.
8. No Guarantee
You guessed it, more minor changes for the referral program.
9. No Warranty
More minor changes for the referral program
11. Payment
Finally, some not-so-minor changes ;)
The following has been added to what Google is not liable to make payments on.
(iii) solicited by payment of money, false representation, or any illegal or otherwise invalid request for end users to complete Referral Events;
And more minor changes to reference the referral program.
12. Publicity
The bolded section has been added:
You agree that Google may use Your name and logo in presentations, marketing materials, customer lists, financial reports, Web site listings of customers, Search Results Pages, and Referral Pages.
13. Representations and Warranties.
Wow, some big changes here.
[i]You represent and warrant that....(d) You have complied and will continue to comply with all applicable laws, statutes, ordinances, and regulations (including without limitation the CAN-SPAM Act of 2003 and any relevant data protection or privacy laws) in Your performance of any acts hereunder.
I have heard recently of more spammers directing spam emails to pages containing AdSense, so this could be their way of being able to take action on that. This could also require publishers to have posted privacy policies for collected data on pages running AdSense. I will see if I can get further clarification on what exactly this covers.
15. Google Rights
Change is in bold:
You will not remove, obscure, or alter Google's copyright notice, Brand Features, or other proprietary rights notices affixed to or contained within any Google services, software, or documentation (including without limitation the display of Google’s Brand Features with Ads, Links, Search Boxes, Search Results, and/or Search Buttons, as applicable).
That's all folks!
