Bad conversion because bad landing page

Described article not easy to find on landing page

[jetteroheller]

Just checked with the preview tool some advertisiers.

One offered s-widgets.

But on the landing page of his advertising, I was on the first page of a general catalog with many different widgets.

Very hard to find the s-widget written in small letters in the navigation.

It's just a waste of advertising money,
to make the start site of a big catalog instead
of exact the article described in the ad the
target page of the ad.

Normal not my problem, only maybe because my visitors could be frustrated clicking on s-widgets and being not able to find s-widgets within a reasonable amount of time.

But with smart pricing, this becomes my problem, when an advertiser makes a conversion extrem difficult.

[ken_b]

Yes, that's a problem for the advertiser and the publisher.

Poor landing pages or merchant sites can affect conversion and so affect a publishers income.

Probably not much a publisher can do about it though, other than blocking those sites. Who has time to check every advertizer that shows up in the ads on their site?

[justawriter]

And how do you know the same advertiser is going to show up on your page every time?

[maxgoldie]

jettro makes a good point:

with smart pricing, this becomes my problem

Another flaw in smart pricing. With a big site, or many sites, this is almost impossible to monitor manually.

[Erku]

This is a major problem that I have expressed in length in this forum.

I suggest we send our standpoints to Adsense and tell them that because of bad landing page the conversion may be low and why should the publisher bear the consequences?

Thank you.

[Hobbs]

Assuming that G has perfected a method of measuring the conversion, wouldn't it be logical that the same conversion ratio is measurable not only across publishers but also per advertiser's campaign? If this advertiser is scr*wing up it should be easy for G to record this pattern and factor it before affecting us.