Complete mad week, weak days are strongest

Inversion of normal income statistic

[jetteroheller]

Normal, Mo, Tu, We, Th are the strongest days
Fr, So are weaker
Sa weakest.

But last week changed this top to bottom.

Sunday
Friday
Saturday
Tuesday
Monday
Thursday
Wednesday

The strange ranking of the top earning days
had been caused by eCPM changes.

Friday, and last weekend great eCPM,
all the other days low eCPM

[21_blue]

This was school half term week in the UK, so if you have a proportion of UK business users, some distortion is to be expected.

If that doesn't apply to you, see the 'Golden Gate' thread for an explanation of why odd stats are sometimes to be expected.

[indias next no1]

jetteroheller : exactly same to me

[julinho]

Do you have more than one site? Did you check your channels?

One of my sites had huge click dumps on Th and Fr, which caused to me the same alterations you mention.

By "huge", I mean that, e.g., on Friday they dumped 10 times the usual earning.

[jetteroheller]

dumped 10 times the usual earning

This week, only 1:1,35 between worst and best day.

My sites have not so much daily ups and downs.
Unusual was only, that the ranking of the weekdays was reversed.

[21_blue]

jetteroheller wrote:
>Unusual was only, that the ranking of the weekdays was reversed

There were also weather extremes this week (in the UK) - eg: Thursday was a record or near-record temperature. Some publishers have noted before that their earnings can vary with the weather.

[caran1]

eCPM has increased by 20% these days. Maybe people shifting to Yahoo and Chitika are leaving the multiple dollar clicks for those who remain with Adsense

[21_blue]

caran1 wrote:
>Maybe people shifting to Yahoo and Chitika are leaving the multiple
>dollar clicks for those who remain with Adsense

If publishers are shifting to other ad brokers, won't advertisers be doing the same? Ie some of the multiple dollar clicks should be going to Yahoo & others as well.

[caran1]

Yahoo and Chitika seem to focus on the US market and on consumer products. The rest of the world also has money to spend and Adsense has a much larger range of advertisers for B2B products, who may focus on the rest of world. A lot of manufacturing is done outside USA these days.