Forum Moderators: martinibuster
1.
Problem:
Ads by Goooooooooooooogle.
Cheeeeeaaaaaaaaaaaap advertising. As in "not classy". Whoring for visitors.
Solution by Goooooooooooogle: Let us ooooooooopt out.
2.
Problem:
Smart Pricing. Stupid pricing.
Solution by google: Be more open about the system. Improve it considerably. Or dump it altogether.
3.
Problem:
Varying text layout. While it may increase CTR in many cases, it often looks cheap. As in "not classy".
Solution:
Let those who like the increased CTR keep it and others to opt out. Or at least control the layouts you show. Sometimes it really looks bad and a computer cannot always detect that. I don't want the click at the expense of a classy look on my site. I have other visitors and income stream besides G.
4.
Problem:
Tracking is very poor.
Solution:
We have the data for CPC. Just give it to us in the interface. You have the data on clicks per url. Give it to us without having us create a domain channel.
5.
Problem:
MFA (made for adsense) sites.
Advertisers hate it. It steals income from real sites. Clearly "smart" pricing does not take care of the issue. If it did, then MFAs would not be able to earn a nice living advertising on real sites and diverting business to their crappy site. Clearly there are multiple algo problems that need to be fixed. Finally, to paraphrase Jon Stewart, "MFA's are *huuurting* the Internet".
Solution:
When we report an MFA, can it. Use an algo to detect them and can them. Don't tell us you can't do a "better" job than you have been.
6.
Problem:
Adwords/Adsense arbitrage.
This is almost a subproblem of the MFA but slightly different. The fact that adwords/adsense arbitrage exists, and that MFAs are raking it in, proves that smart pricing is not working and there are other algo issues too.
Solution:
Fix it.
Wait, here's an idea. If we're "logged into" to Google accounts, instead of showing us a regular ad, let us see a specilized version of the google ads, where we can click the link without fear, where we can autoban certain sites on the spot. That would be a heck of a lot better than the adsense preview tool.
7.
Problem:
One of the big reasons I mentioned Problem 4 is the potential for abuse of the system. If a competitor wants to kill an income stream, they just need to create a geocities account, copy the adsense code, and click away. We'll never even know where our code was installed and get banned by Google and G with its secrecy won't even bother to tell us which domain (let alone url) we got canned for. This is a HUGE hole.
Solution:
Let us track all urls our code was shown on. Or at least the domain and directory.
8.
Problem:
CPM ads. Can often lower payout. Mistargetting of ads.
Solution:
Let us review site targetted advertisers and decide if we want to let them in or not.
9.
Problem:
Filtering is insufficient.
Solution:
Let us filter infinite number of domains. Let us filter domains on a channel basis. (I don't want RSS and blog ads on a site about televisions, but on a blog I don't mind). And as someone suggested elsewhere, let us filter in different ways. As in one box for competitors. Another box for MFA sites. This can help you improve your system.
If Google is unable or unwilling to fix these, I do think there is a new option that should work as well in some cases. The only thing I'm unsure of is if YPN allows you to place Chitika (non contextual mode) together with YPN. If so, on static pages only, try out YPN and Chitika together. In my experience, YPN does not do well with multiple ad units. In fact, the rep later told me not to use multiple units yet. And she also said they don't do dynamic pages. But combining Chitika and YPN should allow for as good an income as G. And I suspect very soon YPN will become more of a player altogether.
Thing should get very interesting soon. But I hope G gets its act together and returns to the earlier formula that made adsense so popular in the first place. Smart Pricing really sucks for publishers. I want to like G again, but so far it feels like going public has turned it into the new MS.
4. Problem: Tracking is very poor.
Solution: We have the data for CPC. Just give it to us in the interface. You have the data on clicks per url. Give it to us without having us create a domain channel.
- several sites (including mine) use numerous 200+ sub-domains (ie. unique URLs) - I would not want google to automatically create a domain channel for each - I suppose you could make it an optional report view. I completely agree with the CPC idea
Wait, here's an idea. If we're "logged into" to Google accounts, instead of showing us a regular ad, let us see a specilized version of the google ads, where we can click the link without fear, where we can autoban certain sites on the spot. That would be a heck of a lot better than the adsense preview tool.
Theoretically you could have a link in AS admin that set a cookie in your browser that would tell the adserver to ignore your clicks - the only reason i can see google not doing this is that once you set the cookie it ignores all AS ads - so assuming you are also a internet user and may click on an ad thats NOT on YOUR site - they would be losing click thru revenue. this may be insignifigant but its the only reason i can think of for them not wanting to do it.
at least you know what you want - most people don't even know that ;)
I suppose you could make it an optional report view.
the only reason i can see google not doing this is that once you set the cookie it ignores all AS ads - so assuming you are also a internet user and may click on an ad thats NOT on YOUR site - they would be losing click thru revenue.
I'm talking about something I've built for an interface once and I'm sure many programmers have also. It isn't difficult. Don't ignore all clicks. Just save a cookie with your publisher id. When your site is up, don't count the clicks. And you get extra options. When someone else's site is running, then it counts and you get the default view.
You seem so unhappy with Adsense maybe you shouldn't bother using it.
And, you can stick #6 where the sun doesn't shine.
I only used Adwords sparingly until early this year when I was totally dropped from G search results.
There wasn't anything to do but advertise to make up the traffic. Do I do other things besides arbitrage? Ya I do but don't have to anymore because of the Ad income from G and Y.
Do I consider adsense revenue when I create a new topic on my site - you bet.
Your assumption that Arbitrage has to be tied to MFA is insulting. And to imply that an MFA site can't have value is absurd.
First, I'd like to clarify. When I refer to an MFA, I mean the scraper types with crappy content. Or even those sites with tutorials copied and munged a bit from other sites. Those are polluting the internet. A quality site made for Adsense is a different story altogether, in my book.
Also, I don't mind the arbitrage for quality sites.
The point is that crappy MFA sites earning money from arbitrage shows that there are major flaws in the SP algo.
