how many clicks is too many

?

[lightning2004]

ok latly my clicks have been going up..there all legit,but ive had many tell me 10% or less is decent.i just dont wana google to think ive pulled something by all of a sudden having my clicks go up?

[ann]

mine go up and down, no need to panic unless it is a huge jump.

[dualfragment]

I would look to see more if you CTR went up more than if your clicks went up. That takes into account whether or not you also gained more visitors, in addition to the clicks.

For example, if you had a 1% CTR steady for months with a steady amount of page impressions, and all the sudden it went up to 15%, you should be concerned.

[lightning2004]

well i was averagin from 2% to 4% but the last 7 days its been around 5-8%..im getting around 1800-2000 impressions perday..

[FlipFlops]

Since you're talking about percentages, I think you mean clickthrough rates and not just the clicks. In being with the AdSense program for a little less than a year, I've had days with my CTR above 20%, and some when it was below 1%.

Depending upon your traffic, the ad targeting and any filters you may have in place -- these things happen.

If the higher clickthrough rates prevail over a longer period of time, I would send Google an email and ask them to look into it. If you're sure they're legit -- no worries, and they'll at least know you were concerned about the integrity of the program.