The magic of Simple Colors - CTR shoots up dramatically.

Old Story - Magical results

[Sobriquet]

I had been a fan of using adsense colors matching to my sites and have always used borderless ads on my sites.

Since a few days, I had been experimenting with color combinations, one site at a time.

The maximum CTR is not from site matching schemes I guess, which i thought was true earlier.

The CTR went way up with the most simple color combo.

Blue title bar, a light gray details line and same for URL.

The blue matches the default link colors in HTML when no colors are selected.

One of the site touched a 25% CTR .

T0 countercheck, i reverted the colorscheme to site-matching for one day, and got back to my 10% CTR.

I guess the default blue link color is the key the best CTR ..

( The above results are on a set of white background sites . The results did not do well on a black bg site )

[Maxima]

How much was your ctr before the change?

On my site I use the simple blue links but the text is black and with url grey. Will try the grey text to see if it helps.