Site Targeting Gets Fine Tuned

Adwords Now Allows Ads to be targeted to a page or section of a site.

[ken_b]

Maybe I missed a thread here, but I don't recall this being discussed. An Inside Adwords blog entry dated 10-11-2005 says:

we introduced site sections, a feature that allows you to target a specific section or page of a site.

This apparently gives advertizers the ability to target specific pages or sections with-in a site rather than having to target the whole site.

Could be interesting from a publishers point of view.

Good or bad idea?

[Jenstar]

Good for publishers with a wide variety across a single site. This allows people to only target the section (or page) on widgets and not the ones on thingamagigs.

Alternatively, this could allow advertisers to site target pages about competitors, even tailoring ads for specific pages.

I think it is very good for publishers.

[ken_b]

I had a request for ads on the pages in 2 sections ( a couple hundred pages total) of my site recently, and they wanted geo-targeting as well.

This does sound like it would be the solution for that kind of deal, especially if they used Adwords with geo-targeting too.

[jhood]

My pay-the-rent site is consumer news and reviews -- including consumer rants about specific services and products. Some companies try to shut us up through lawsuits, threats, whining and various types of attacks. The smarter ones are targeting our site with ads for their products/services, even on pages where they are not directly criticized.

Pardon me, but I think this is smart advertising and it is what I would do if I were in their position. I'm not certain whether this is dragging down our EPC/CTR or boosting it and, frankly, don't care very much. It means that advertisers are waking up to the importance of Internet media outlets, which is good for all of us.