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EarthLink & Google win San Francisco Wi-Fi bid

   
4:10 pm on Apr 6, 2006 (gmt 0)

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EarthLink and Google have been tabbed as the most viable bidders to blanket San Francisco with a Wi-Fi network, based on a review by the city’s Department of Telecommunications and Information Services, or DTIS.

The joint bid from the two companies means that the city will initiate contract negotiations with both to create a universal broadband wireless network in the city. DTIS received six proposals, which were submitted to a review panel of city employees and an outside consulting firm.


EarthLink, Google win San Francisco Wi-Fi bid [telephonyonline.com]
6:26 pm on Apr 6, 2006 (gmt 0)

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AOL! OUCH. Especially if it spreads to other major cities. If this does spread to other major cities I can see another major internet boom with the new users this would create. Just think about it. Free high speed internet access for all. When I say high speed I mean faster than dialup.
7:49 pm on Apr 6, 2006 (gmt 0)



>> another major internet boom with the new users this would create

sorry but I doubt that enough people aren't online because they don't have $20 or so a month. If they were that poor, even with free internet, they would still need a laptop or some sort of router. Plus, extremely poor people are not as desirable to marketers, since they are more likely to buy store brands as supposed to buying P & G products

9:39 pm on Apr 6, 2006 (gmt 0)

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>> another major internet boom with the new users this would create
sorry but I doubt that enough people aren't online because they don't have $20 or so a month. If they were that poor, even with free internet, they would still need a laptop or some sort of router. Plus, extremely poor people are not as desirable to marketers, since they are more likely to buy store brands as supposed to buying P & G products

I disagree with this. I think that it will be great for a number of reasons. One reason for instance is when people travel to the city (sorry I call it the city since its only 1.5 hours away from me) they will have access to the net.

I am just confused at how they will make money off of this. Or is it some more 'charity' from Google?

10:40 pm on Apr 6, 2006 (gmt 0)



>> I am just confused at how they will make money off of this. Or is it some more 'charity' from Google?

I remember reading that they applied for a patent on having a logo displayed automatically on backgrounds or browser windows...something like that.

as far as they increase: still not that major, IMO.

10:46 pm on Apr 6, 2006 (gmt 0)

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It's brilliant for Google to offer free internet to any metro area, and maybe even rurally though that gets more complex logistically. Google doesn't need ISP fees, they to keep up market share and ad clicks.

Even a linked logo to Google will probably create enough ad clicks to justify the cost here and certainly if you include brand awareness it's worth the money for them.
A drop in Google's bucket of cash to consolidate the position as search leader.

Where the HECK are Yahoo and MSN when all these cool initiatives spring up?

11:52 pm on Apr 6, 2006 (gmt 0)

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Forget about the increase in number of people that will have internet available to them and whether it is significant, think about the increase in number of hours people can be on the internet. In the park, in restaruants, at church . . . I think my Vaio will fit perfectly in the supermarket cart kiddie seat.

Ugg, I just thought about people on the internet while they are driving. S.F. motorcyclists beware . . .

11:53 pm on Apr 6, 2006 (gmt 0)

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I think an obvious long term move for Google would be to provide the first major
WiFi Cell Phone services.

With Vonage and other similar services becoming big in everyday consumer homes it seems that Wifi Cell Phones are in our not so distant future.

I think it is pretty obvious that they are also going to show ads in exchange for the free internet access. It's a No Brainer...and, in my opinion, totally worth it to the consumer.

3:36 am on Apr 7, 2006 (gmt 0)

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show ads in exchange for the free internet access. It's a No Brainer...and, in my opinion, totally worth it to the consumer

Right on. There's too much "anti advertising" sentiment in the developer community. Ads are OK in moderation.

3:46 am on Apr 7, 2006 (gmt 0)

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Now, this is great - free WiFi services in exchange for more Adsense spam. Does anyone really believe they are investing millions in return for nothing? And if they start putting ads on web pages without sharing the revenue with the publishers, be prepared for the next uproar here. Then again, when did they ever bother to ask the owners of content whether they might use it (just think of Google News, Google Libraries, Google Search)...
6:56 pm on Apr 7, 2006 (gmt 0)

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Google can also use the click traffic data to build profiles on individual surfing habits. They would not have access to this kind of data unless they became an ISP.
6:48 am on Apr 8, 2006 (gmt 0)

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You can bet your ass on them piggybacking on HTTP traffic and modifying all web pages on the fly, like adding a background image or adding geographically targeted ads at the top of the page ŕ la
Why waste your time at P**t's? Come to the St*rb*cks on 990 Market Street, just 2min from where you are!"
Technically, that can be done pretty easily (transparent proxies). But you can also bet my ass on the fact that there will be tools to strip out whatever the proxy puts in.

Oh, BTW, I think Seattle should be next ;-)

8:17 pm on Apr 8, 2006 (gmt 0)

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I think it is pretty obvious that they are also going to show ads in exchange for the free internet access. It's a No Brainer...and, in my opinion, totally worth it to the consumer.

Before getting all excited over this, let's not forget that other companies tried (and failed) at this, such as NetZero. Another thing to consider is that G does not at present have much of a buildout of subscriber infrastructure. Other ISPs do, and can implement ad-supported Internet access if they so choose. So G has quite a bit of competition in this area.

2:01 am on Apr 9, 2006 (gmt 0)

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Google can also use the click traffic data to build profiles on individual surfing habits. They would not have access to this kind of data unless they became an ISP.

Yea agree , its help google in many ways

Like

- After this they can move for Behavioral targeting , means adsense Got more power.

- If you remember some time ago they offer Web Accelerator software but due to legal issues they close service. but now i think now issue :) They can cache website , maintain users logs etc....

and and lot of things but Behavioral targeting idea seems me more powerfull , Adsense is there major revnuew source and they are trying to make it better.

6:05 pm on Apr 11, 2006 (gmt 0)

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Before getting all excited over this, let's not forget that other companies tried (and failed) at this, such as NetZero

In my opinion this isn't a very good comparison. NetZero attempted to get users to switch from their current ISP to them. They were also offering dial up access at the same time cable & dsl were becoming mainstream. They were offering an inferior product.

That isn't even my point though. Google is looking to blanket all of SF with free wifi access. Anyone walking down the street, sitting in a coffee shop, riding on the bus, etc. will be able to get online if they have a wireless capable laptop with them.

The internet is utizilized as a tool by the average joe these days, not just the geeks. Maps, schedules, directions, weather, yellow pages...you name it. These are all things people need at a moments notice and may be away from their home computer. Netzero was a home based ISP. Google Wifi is going to be FAR from this. I have my own typical DSL service at home but I am pretty sure I'll be using Google's free service as well.

6:08 am on Apr 12, 2006 (gmt 0)

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Well, I am not going to get too excited over this just yet. It is one thing for people to pay for Internet access; it is another for it to be subsidized through ads. Furthermore, G will be going up against established ISPs who will no doubt take steps to retain their customers and provide them with comparable wireless services.
9:43 pm on Apr 22, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



$20 is not something a lot but anyway peopel like freebies much so free wifi internet will add some extra users
 

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