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Google goes into radio

..... by buying dMarc

     
2:41 pm on Jan 17, 2006 (gmt 0)

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WebmasterWorld Senior Member trillianjedi is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Back to the core business of advertising:-

Google of Mountain View, California, said closely held dMarc connects advertisers to radio stations through an automated advertising platform. Google said it expects to integrate dMarc technology into the Google AdWords platform to create a new radio ad distribution channel for Google advertisers.

Reuters [today.reuters.com]

Word on the street (unconfirmed) is $103m

3:28 pm on Jan 17, 2006 (gmt 0)

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Another article:

[online.wsj.com...]

$102 million in cash and additional payments that could be worth up to $1.14 billion if performance targets are met over the next three years.

Google, Mountain View, Calif., said it plans to integrate dMarc's technology into its AdWords advertising program.
7:51 pm on Jan 17, 2006 (gmt 0)

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Can someone remind me how Google got their start? Didn't it have something to do with that internet thing?
9:38 pm on Jan 17, 2006 (gmt 0)

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>>something to do with that internet thing?

Something about the internet and search. I could be mistaken, but I vaguely remember something about geeks who play with Legos.

Incidentally, here's a direct link to the press release on their site

Google to Acquire dMarc Broadcasting

Brings Radio Advertising to Google AdWords Advertisers

[google.com...]

I really don't see any conflict. The primary offering on their site is search and always will be. That's what they grew on, and then with offering advertising acquired a huge customer base. There's just so far they can go on that, and what it looks like now is that they're starting with the original commercial advert offering and expanding more toward functioning as a multi-channel media company.

Those really are two completely separate areas of operation, the search and the commercial operations, and there's no reason why they can't both function independently of each other.

Here's an interesting perspective on what appear to be Google's moves toward what's traditionally been agency work

Google's new ad play [money.cnn.com]

The search giant is moving beyond Web sites to place ads in magazines and on TV.
7:45 am on Jan 18, 2006 (gmt 0)

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Can someone remind me how Google got their start? Didn't it have something to do with that internet thing?

Understandable concern. One might wonder if Google is getting spread a little thin. But Google, like Yahoo, et. al., isn't into "the internet". They're into "information" -- organizing it, selling it, serving ads that are related to it (not just "information", but, the information YOU are looking at/for) and so on. If you can build a self-service advertising platform like Adsense or Overture for the internet, why not for radio (or TV) advertising, too (particularly if you can target very specific markets/demographics)?

 

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