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This was mentioned:
Click fraud is not "fraud" as defined under the law. Rather, it is an industry term used to describe the deliberate clicking on Web search ads by users with no plans to do business with the advertiser.
I thought click fraud IS legally fraud.
Rival companies might employ people or machines to do this because the advertiser has to pay the Web search provider for each click.
I do not always click on ads with the intent of doing business
As an AdWords advertiser, I have no problem with that attitude whatsoever. If my ad catches your interest then you're a prospect regardless of any pre-supposed intent to do business with me or not :)
joined:Feb 13, 2003
Fraud is when you profit or stop someone else from profiting. Hence, clicking on your AdSense ads over and over is click fraud; however, it's questionable if it's legally defined fraud until you cash the check (i.e. have profited). It could be that it's just easier to prosecute with the proof that you made money from the deception, and thus all the lawsuits have waited until that point in time.
You are suppose to click on a search result on Google.com - so if you choose to click on the same listing over and over, it's not really fraud - you're just clicking on an option and NOT directly making money from it. Of course, one could argue intent and ruining someone else's business - and that gets into lawyer speak (which is over my head).
This means that the so-called "fraudulent clicks" are indeed just normal theft, or maybe "tortuous interference with business" or something along those lines, but not technically fraud.
In the end, the difference only matters if your lawyer doesn't understand the difference, and convinces you to file a suit under the wrong label...