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Plenty of employees and investors would want to make their equity in the company more liquid and being a listed company allows them to do that.
It is fine to have a house and make rental money off it, but investors (I mean the ones already there) - want to be able to sell a house when they want to buy a different one or need the cash - or think the house is overvalued.
I suspect the hype is something that troubles Google also, never mind you and me. The tech. media are going to absolutely bananas over this; creating an environment of expectation and volatility that no company would wish to go public into.
We know that google has a terrific business but the question that the analyst/investor community is perenially asking is this:
How much growth is in this thing?
When you already have 80% market share, growth potential is a bit slim.
The most common reason a company delays an IPO is because of market conditions. It's not wise to go public when the market is crappy. During the last bull, IPOs were pumped out left and right most of which were not anywhere near stable companies. During bear markets, the number drops significantly and many can die a fast death. Delaying an IPO is actually a good sign that they are healthy enough to wait until the market conditions turn around again.
I know what I am suggesting is not mainstream. In three hundred years companies bought by the public made up in the mind of some. Will be remembered by none.
tgiww (thank god it is webmasterword)
Is not how much bigger your slice of the pie can get to be..... is how much bigger the pie itself can grow.
Recently, the company stuck their big googly fingers in the overall online advertising market. Judging from the Google Boxes I see all over the place, in a short time, they have managed to snag a sizeable chunk of the online ad business.