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Very few serious advertisers uses ePilot - do your research. Don't waste your money on them.
If you have 99% of people coming to the landing page and leaving, that only leaves 2 possibilities:
A.) Your landing page needs changing and should be split tested
B.) It is all fraud since nobody is surfing past the first page.
Think about these things and your answers with bad ppc traffic are solved.
regarding conversions and your own site usablity issues..this should always be something you are constantly testing and tweaking for optimal results
I can honestly say that, of all the third-tier PPCSEs we've tried, ePilot has provided the worst quality traffic.
[edited by: Woz at 1:50 am (utc) on Mar. 21, 2005]
[edit reason] No URLs please, see TOS#13 [/edit]