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Most PPCs will run out of business because of click frauds!



6:54 am on Dec 27, 2004 (gmt 0)

I just couldn't figure out why they are so stupid to not figure out that the advertisers have been defrauded. Meaning, they are not doing much to protect the advertisers. Only Google and Overture will remain in this business. Others are just a bunch of garbage that will rot in the landfill


7:54 pm on Jan 1, 2005 (gmt 0)

10+ Year Member

Unless the Engine have their own traffic. e.g. Google & Yahoo.
Your statement is only true for PPC engines who run partner networks.


5:39 am on Jan 7, 2005 (gmt 0)

10+ Year Member

This is not true at all. There are sound PPC search engines (think NICHE) that don't practice fraud and are very successful. It is not that difficult to manage fraudulent traffic if you play close attention to your partners clicks. It becomes a problem when you are unwiling to turn off the revenue spigot and instead turn a blind eye to it.


5:54 pm on Jan 10, 2005 (gmt 0)

Most PPC programs will NOT run out of business because of click fraud/poor distribution partners....but they SHOULD.

At some point they will; but there are a ton of 'mom and pop' businesses' trying to figure out how to make them work (which is nearly impossible). In due time the one's commonly discussed will disappear, but there will always be new 'awful' programs popping up that people will try.


10:33 pm on Jan 11, 2005 (gmt 0)

10+ Year Member

bostonseo said that there are a ton of mom and pops trying to figure out how they work. Aren't the same mom and pops using google and overture? Google and overture want you to think that they are the only quality source of traffic but it is just not the case. I use second tier ppc's quite a bit and so do my clients, all are concerned with click-fraud (some more than others). The advantage of smaller services is that the cost per visitor is lower. If the ROI is the same, I see no reason to not use second tier PPCs. All my eggs in one basket? I don't think so...


1:49 pm on Jan 12, 2005 (gmt 0)

"If the ROI is the same, I see no reason to not use second tier PPCs."

Is your ROI the same on 2nd/3rd tier PPC programs as it is on Overture and Google? If you can honestly say that yes your profit margin is just as good (or better) than I great for you.

PPC is not about click prices, it's about conversion. Sure prices factor into the overall ROI heavily, but 2,800 clicks at 12 cents a click and 4 sales is still a
major loss of time and money.

The other thing to keep in mind about 2nd/3rd tier PPC programs is to watch for trends of declining performance. YES these programs worked marginally for me at some point as well, but then distribution and increased competition sprung up causing the results to become unprofitable. Just keep an eye on this; this is EXACTLY what happened with FindWhat.

I'm just passing on my experiences'/advice; thing to think about.


1:18 am on Jan 14, 2005 (gmt 0)

10+ Year Member

bostonseo said:
The other thing to keep in mind about 2nd/3rd tier PPC programs is to watch for trends of declining performance.

Well said - I think this is something that is universal in advertising itself though. You can't just keep one ad up and expect to keep driving traffic for it for months on end. Some of my best PPC performing campaigns used thirty different ads for as many days. That means, people that searched for something multiple times within a month did not see the same creative or landing page - and I think it made a big differenec especially on the smaller PPCs where partners get in and out quickly.


2:03 am on Jan 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Guys - the PPC engines do nothing so we shout (and do nothing).

You have to figure click fraud into the equation for any campaigns because it's quite clear that the search engines are doing nothing about it. If the campaign on {insert name of small PPC engine here} doesn't work because of click fraud; just pull the campaign... And don't sign long IO's with networks you aren't comfortable with.


3:07 am on Jan 14, 2005 (gmt 0)

10+ Year Member

I have come up with a simple solution for anyone that is either currently using orlooking to do business with in the PPC world. I use the following products for my own campaigns and for the campaigns of all of our clients.

Google, Overture, and Kanoodle's Content program.

Nothing else works as well as these three together. Kanoodle's keywords, enhance, findwhat, goclick dont warrant the effort. It took one of the sales reps along time to get me to come back to kanoodle and try their content product, but i can say I am happy I took the risk. There was so much volume on all my keywords campaigns on findwhat, kanoodle and others with no result regardless how targeted the terms and creative were. enhance sent me more volume than overture on some terms...imagine that. This whole industry is up against fraudulent activity which makes us advertisers against it as well. The object is to catch it and alert the companies and get what you are due. I hear so many people not tracking there results the right way, some who dont even know where there conversions are coming from.

You are going to pay more obviously as we all know on these products, but remember you get what you pay for.


10:54 pm on Jan 14, 2005 (gmt 0)

10+ Year Member

I think there will be PPC networks that focus on beating click fraud.

They will do this because it is what will make advertisers successful. The smart PPC networks know that it is all about getting and keeping the advertisers. And if click fraud is important to advertisers (which it is), the smart ones will attack the problem.


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