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PPC management software

Whats the best PPC management software?

     
3:16 pm on Dec 6, 2004 (gmt 0)

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Ok - its been asked before, but , can someone summarise what is the best PPC management solution for multiple search engines with a multi thousand dollar monthly spend on clicks?

Is there a solution i can buy one-off, or do the better ones charge a percentage of spend?

4:12 pm on Dec 6, 2004 (gmt 0)

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There no recogonized industry best.. If your looking for complete management you probably want to check out the CPA solutions... If you want more control and are only in a moderately competitive area a one-off solution could probably work..

Good place to start is Overture approved solutions (they have back end access to overture)

[content.overture.com...]

4:18 pm on Dec 6, 2004 (gmt 0)

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Yeah - id like something that took CPA into account ideally - plus something that would work with other engines like 7search etc.

anyone else got any preferences?

6:30 pm on Dec 7, 2004 (gmt 0)

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Netnerd,

Why wouldn't you just focus on Google AdWords and Overture? From what we see, they account for 95-97% of the converting traffic out there; moreover, it's much easier to find a solution for those two than one that handles umpteen different PPCSE's.

-Shorebreak

7:51 pm on Dec 7, 2004 (gmt 0)

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shorebreak

I have broader horizons ;)

Im intersted in the other engines as well.

12:09 am on Dec 9, 2004 (gmt 0)

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I have been doing some research on PPC management companies as well as software for optimizing multiple search engine campaigns.

I have found a couple that seem to keep popping up.

[atlasonepoint.com...] (GoToast)

and [did-it.com...]

Hope that helps...

CjN