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I would also like the solution to use my cost for acquisition (CPA) as a variable. A lot of the solutions just let you maintain a desired ranking but dont seem to take my acquisition costs in mind. I want to maximize the number of new customers and minimize my CPA...I don't really care about my ranking as long as it meets those objectives.
I am open to hosted solution, downloaded software, or agency that manages the account.
I also dont want to spend thousands of dollars...I have about 20K keywords.
Thanks in advance.
Good luck and let us know how you fared!
"I really need a solution that takes CPA into account."
Why should they only get paid when you do?
I believe he is refering to something along the lines of setting a target CPA and letting his bid management software handle the rest. There are tools out there that do this. If his target CPA is 10.00, the software would then take into account his target CPA and adjust bids accordingly until his target CPA is met.
Efficient Frontier does the CPA-based keyword management as well, but of equal importance is hitting the maximum available volume within that CPA constraint. Any half-decent tool can hit a CPA target, but hitting that target while significantly improving and/or maximizing volume of transactions, that's real success.