How many keywords do you bid on?

Dozens? Hundreds? Thousands?

[bnhall]

I consider my keyword list a key business asset. I have a relatively small site, less than 100 pages, yet I have a keyword list of over 3000 terms that I bid on.

I'm curious what others do - do you just go for the big terms or do you also bid for the little guys, ie a few clicks a month but cheap traffic.

[CygnusX1]

I depends on the field your in, but the three I'm running right now has an average of 60 each.

I have ran one pay per click service that the client wanted me to go after around 500 keywords. In his case his profit was $2,000 to $3,000 dollars per sale. It was best for him to go after many keyword phrases.

As I said, it really depends on the field your going after.

[HarleyGuy]

I started with about 50 for one campain.
After two months of research and spending $1000 I have narrowed it down to just one keyword phrase.

It brings in about $2500 gross sales per month.
I learned alot while studing my stats, the most important thing that i learned is that there really are some keyword phrases that draw buyers. 1 in 20 buy a $150 product at an average of 18 cents per click.

If I could get all my campains to work like that I think I would be rich.

[ogletree]

We spend over $10K a month and have tens of thousands of keywords that we generated or researched.

[bnhall]

Bingo - my spend is more like 1-3k per month, but I am a big fan of bidding on thousands of little used keywords. How do you generate yours? I find my log files to me a great source of keywords...

[shorebreak]

millions

[ogletree]

It is real easy to do in access. Some areas are easy to generate if you have lists of things like cities, countries, states plus different adj's. Also WT works greate as well.

[sdani]

shorebreak, how do you add Millions of KWs to your campaigns?

Thanks

[shorebreak]

Not just one campaign, that would be impossible.

[hobbnet]

between all my campaigns I probably bid on around 100k terms

[ROInutter]

I bid on hundreds of terms for just one small area and I find that the more specific the term the better the ROI and of course the cheaper the term is. In every case where I have expanded an initially small list to a larger one my ROI has improved dramatically.

[babushka99]

Are their companies, etc. that help you generate a list of keywords (as a professional service?). If so, any pointers? I tried using the standard "Goggle's SUggest a Keyword" and selected them all, and in like one day, 80% of the ads were disabled as they did not generate enough traffic. Of a list of 300+ keywords, its now reduced down to about 8 for a single ad campaign.

Wondering if I am missing something....

[hobbnet]

Well, if 80% of your terms were disabled it sounds like your adwords copy is of low quality.

Try using their dynamic keyword insertion tool in your title which should improve your click through ratio.

If you don't know how to use this, as your title use this:

{KeyWord}

Also, if any of your keywords are too long to insert into the title you need to set up a default title which is done like this:

{KeyWord:INSERT DEFAULT TITLE HERE}