3 PPC's working for me - will Overture?

[rightliner]

I think I'm ready to make the leap, but I'm not sure...

Ok, here's my question. I have a campaign working great on 3 PPC's (some other PPC's failed): GoClick, 7Search, and SearchFeed are all giving me great ROI. Can anyone tell me if I should or shouldn't expect Overture to work? I realize testing it will be the way to tell, but can anyone relate to my situation?

You see I also tried, brainfox and Enhance Interactive and they completely failed.... I don't understand why some PPC's convert sales/click-thrus and others do virtually nothing. It seems to be a great success, or a complete bust.

So what's the general feeling about overture, and if these 3 PPC's work for me, do you think Overture will as well?

[ROInutter]

IMO, if those 3 campaigns work for you then overture is going to be great, unless you are operating in areas where margins are very very low and you will struggle to get a return from overture

[sem4u]

The only way to know is to try it yourself. Have you tried out Google AdWords yet? I usually start campaigns there and move them to Overture when they are working well.

[seth_wilde]

Yeah, Overture and Adwords usually give a better ROI than any of the 3rd tier ppc's you mentioned.. I definitely give them a try..

[rytis]

Url-drop epidemy on WebmasterWorld ;)

the other two:

[webmasterworld.com...]
[webmasterworld.com...]

Those little PPC are (well, at least were a while ago) SCAMs.

[google.com...]

(replace goclick with any little PPC engine name)

[google.com...]

[rightliner]

Hi ROInutter and Seth,

Are you gusy saying that my ROI (profit margin per paid click) will actually be better in Overture than in Goclick, 7Search, and Searchfeed? ie. if i pay $.12/click in Goclick, and $.12/click in Overture - my ROI in Overture will be better? Do I have this right? If so, why is that - better traffic?

[seth_wilde]

I'm not promising anything :) but, yeah, that is usually how it works... I can often spend $1.50/click on overture and achieve a better ROI than when only bidding $0.15/click on the same phrase on some of the lesser known ppc engines. The difference is the quality of the partners they have. The majority of Overture and Adwords search traffic comes from very high quality sites, where these lesser known ppc engines can often have "shady" partners who send "traffic" that doesn't convert very well..