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Besides Google, Overture - who are good PPC's?

     
2:45 pm on Aug 21, 2004 (gmt 0)

10+ Year Member



Hi Everybody,

I'm fairly new at this game, making modest income. I'm looking for decent: low cost: pay-per-click search engines. I'm not going to the Google's and Overture's yet, and Enhance Interactive isn't working for my campaign. Can anybody make any suggestions for good pay-per-click search engines? Perferably ones, that don't review my listings? I don't need much traffic, just looking for 10-30 click-thrus a day on a popular internet search theme...

thanks,

Pat

5:09 pm on Aug 21, 2004 (gmt 0)

10+ Year Member



I have seen some good ROI from:

Goclick,
7search,
searchfeed,
business.com,
findwhat (a little more expensive but more traffic than the ones above)

I have seen results, but not much ROI from Kanoodle and Enhance (ah-ha)

I used unsuccesfully xuppa and mamma. Both of these failed to deliver a single sale.

BTW, I used the same 10 sets of ads (health related) on all of the above mentioned PPCs. Remember that different PPC work differently in diverse industries. So what worked for me may not work for you.

5:39 pm on Aug 21, 2004 (gmt 0)

10+ Year Member



Thanks greenleaves,

interesting, goclick, 7search, and searchfeed all work for me too. I also, kept me campaign exactly the same. I haven't tried business.com - now I will. Find What rejected to many of my keywords unfortunately.

Enhance (ah-ha) bombed for me, and Kanoodle didn't like my keywords.

Seems we have a lot of similarities... Although my campaign theme is completely different. Any other PPC's you use? that work?

thanks again,

Pat

3:58 pm on Aug 26, 2004 (gmt 0)

10+ Year Member



Business.com pisses me off:
It's not an auction scenario. There's no bidding--all clicks are US$0.40 each.
Ouch!
5:09 pm on Aug 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"There's no bidding--all clicks are US$0.40 each"

There is bidding.. $.40 is just the minimum bid..

5:21 pm on Aug 26, 2004 (gmt 0)

10+ Year Member



You say potato...

Bids starting at US$0.40 do not justify their CPC's for the majority of keywords in my trade.

(Although- thanks for the correction. it's been over a year since I cancelled my account. All I remember is 40 cents per click, that the gist of it)

5:27 pm on Aug 26, 2004 (gmt 0)

10+ Year Member



I have found that even at 40 cents it is still a good deal for me.

The reall bargain with business.com is their directory. For 100 bucks you get a years link. I have ended up getting thousands of dollars ROI from one listing.

5:42 pm on Aug 26, 2004 (gmt 0)

10+ Year Member



I seem to recall there was some sort of additional inflexibility, like a high monthly minimum, and no right to edit your own keywords or descriptions-- some sort of fixed, dogmatic rules along those lines which morphed in my memory as a fixed 40 per click.

I agree about the directory. I'm in there. Definitely worth it. Business.com gets huge, spot-on relevant traffic, there's no question. If I were, say, paying over 40 per click already on Overture or AdWords, I'd be thrilled to do the same on Business.com. But <i>for me and my keywords</i> I haven't found it necesssary.

8:11 pm on Aug 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"some sort of additional inflexibility"

There online interface only supports reporting.. you have to go through a rep to make changes (including bid changes).. Although this can be a pain they have been very accomodating for me.. I've even been able to have my listings removed from a partner of their's that I didn't like..

8:26 pm on Aug 26, 2004 (gmt 0)

10+ Year Member



There is the difference, I have paid over a $1.5 a click on adwords, so 40cents ain't bad. Just a matter of different industries. Hey, some guy pay over $40 a click, so I guess all is not lost ;)
8:33 pm on Aug 26, 2004 (gmt 0)

10+ Year Member



Just curious:
Can anyone here name any other PPC engine other than Business.com with a minimum monthly spend, and no way to directly interact with your user interface?
9:53 pm on Aug 26, 2004 (gmt 0)

10+ Year Member



mamma.com

They worked horribly for me. No only did the traffic not convert at all, but the minimum for my industry was 0.65!. I got 0 sales from a 100 dollar deposit. Normally I get 20-35 sales with that money.

The mamma pricing can be found here [clients.mamma.com...] Although there are other prices.

12:38 am on Aug 28, 2004 (gmt 0)

10+ Year Member



Mamma has been terrible for me, no volume.

Lycos is also bad, but at least I got some conversions from them

Findwhat is terrible for me, I think if you bid on highly competitive terms you will set yourself up for fraud.

7search has been good for me

Overture has been great for me

Adwords has been ok for me

Kanoodle is the worst search engine in my opinion

Ah-ha is the 2nd worst

Haven't tried goclick yet, heard some good things will give them a try

1:23 am on Aug 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'd stay far away from FindNothing or Eh-ha. Massive amount fo fraud an proxy click thrus.

CompWorld

1:33 am on Aug 28, 2004 (gmt 0)

10+ Year Member



Anybody have any luck at all with Enhance Interactive? They've given me tons of traffic and no sales!
2:50 am on Aug 28, 2004 (gmt 0)

10+ Year Member



I have found Ah-Ha (Enchance) to be a bomb. I put in keywords and a link to one product, and one product only, among the 50 or so I sell, for a one month test. Not one sale. Got hits, but no sales. Fortunatly their click price is low -- about 9c US for my keywords. But no sales. So spent only about $50 in one month.
3:09 am on Aug 28, 2004 (gmt 0)

10+ Year Member



Just wondering about something:

I have a whole bunch of Enhance keywords at 3 per click. Many are in 1st position at that price, many lower. Whatever.

If I have hundreds or thousands of keywords going and they're farmed out all over Enhance's partner sites, could they be helping my PR, and might this be a valid factor in better SERPS...

...while at the same time sending me a sale once in a blue moon even from Enhance's wretched ROI?

Anybody care to weigh in authoritatively? I've been curious about this for a long time. Would like to know, as I'm otherwise ready to jettison the turkeys.

3:28 pm on Aug 28, 2004 (gmt 0)

10+ Year Member



PPC links never add to your PR. Your incoming links, which is the basis of your PR, is calculated solely on plain html links on either image or text. All of the PPCs I know use tracking devises on their links, so that google will not count those links as part of your PR. HTH :)
7:37 pm on Aug 30, 2004 (gmt 0)

10+ Year Member



Anyone have any luck with Looksmart? I recently tried a $100 test with them (one URL, same words bid on elsewhere) and had rather poor results.

They burned through the "monthly" budget in two days and killed our margins (went from an average of +$1.02 profit per paid click to -$0.04). For one engine to drag the average down so far was a little shocking.

Anyone have better experiences...?

9:27 pm on Aug 30, 2004 (gmt 0)

10+ Year Member



Looksmart for me was mediocar. It wasn't as bad as enhance and kanoodle, but it wasn't as good as goclick, 7search, findwhat, overture, adsence, etc... Just my experience
9:38 pm on Aug 30, 2004 (gmt 0)

10+ Year Member



Summary so far: Wow, so it seems that this is what the consensus is so far:

Good Pay-Per-Clicks:
1. GoClick
2. 7Search
3. Overture
4. Google Adwords

Any others? This are the pay-per-clicks that seem to be generally accepted as working. Any others?

9:45 pm on Aug 30, 2004 (gmt 0)

10+ Year Member



I remember some kind of strangeness with Looksmart too...Another PPC engine lacking user access and control. My memory's a bit fuzzy but I seem to recall they pick your keywords for you(?), and there is no bidding or real budgetary control. They lay down the rules. Not a policy that's easy to sustain as a moneymaking idea, if their competitors pretty much let you write your own rules within reason.

Compare to AdWords & Overture which, although not perfect, continually update and improve their functionality (ie: not only basic stuff like click-cost bidding but broad/narrow keyword matching, geographic targeting, daily budget caps, user listing editability ++).

Bad Business Models 101: don't give customers what they want (force-feed them what you want instead).

10:01 pm on Aug 30, 2004 (gmt 0)

10+ Year Member



I think Looksmart has changed things a bit. I was able to select my own words, etc, but reporting is a day behind and they seem to have a lot of partners pushing junk clicks.

I just purchased a business.com directory listing and must say I was impressed with their customer service. I left a message and they called me back within 5 minutes (more like 2 minutes).

10:34 pm on Aug 30, 2004 (gmt 0)

10+ Year Member



searchfeed
2:36 pm on Aug 31, 2004 (gmt 0)

10+ Year Member



top4clicks is one worth trying - low cost, no bidding, and traffic comes from the major engines. Disadvantage is that you won't get much traffic from the main generic terms at the moment, but traffic from the more specific terms is excellent.
12:58 am on Sep 1, 2004 (gmt 0)

10+ Year Member



You have to be careful with 7search, it can provide good return but if you bid for the top position for popular terms, you will get tons of fruad traffic.

Adwords has been steadily improving for me and I would put it ahead of 7search but still behind overture

1:15 pm on Sep 10, 2004 (gmt 0)

10+ Year Member



I got a 'cold call' from Enhance yesterday...high pressure sales techniques and very little useful information offered. When I asked about click fraud protection, at first, he did not seem to know what I was talking about. (WHAT?!?!?!) After a bit of explanation on my part I was told "We have never had a single click fraud problem, so I wouldn't worry about it". His vague answers suggested to me that they have NO click fraud protection in place..

Instead of buying PPC from them, maybe putting their ads on my personal sites would be more better MUHAHAHAHA (clickity click click) ;)

2:05 pm on Sep 10, 2004 (gmt 0)

10+ Year Member



You have to be careful with 7search, it can provide good return but if you bid for the top position for popular terms, you will get tons of fraud traffic.

Hey ppcads, I'm not sure I understand you.

Do you mean to say you'll be alright with 7Search in terms of fraud clicks, as long as you just don't bid into the top positions--in other words, that there's scant fraud going on at the low positions, but there's lots of click fraud at the tops?

Please clarify. Thanks

3:07 pm on Sep 10, 2004 (gmt 0)

10+ Year Member



How about Metrics Direct? anyone heard of them? its a company called 180 solutions. I have tried them. I see a spike in traffic, but if it is genuine or not? I dont know. Traffic definitely is there. I am leaning to the conclusion that this may be a fraud company (I may be totally wrong here). I think the best way to find out is if anyone else have used them.
3:35 pm on Sep 10, 2004 (gmt 0)

10+ Year Member



I would recommend small-PPC-lovers search Google for "companyname scam" ;)

Army of clickers in Russia etc are ready according to some spam I get.

This 79 message thread spans 3 pages: 79
 

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