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sounds like a really cool concept to me .. plus less likely to get prank calls than you are to get idle clicks ... anyone heard of it and/or planning to try it?
I think they're on to something. Also, because it's pay-per-call, they will also be able to tap into a large local market.
But maybe I'm just sick of paying $5.00 per click on Overture and Google.
For example, if I'm a local advertiser (e.g. handyman) it's probably a great thing. However, If I'm an insurance broker and I need quotes/applications filling in, it would actually be more costly have have the forms filled in over the phone than on the web page.