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findwhat pay per call

anyone planning to try it?

8:40 pm on Aug 6, 2004 (gmt 0)

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just got some info that Findwhat has (or will soon?) launch a 'Pay Per Call' thing, with the gist of it being you're listed like regular listings it seems, but when the searcher clicks on the title it leads to a mini-profile with a toll free number that's routed to your local telephone number.

sounds like a really cool concept to me .. plus less likely to get prank calls than you are to get idle clicks ... anyone heard of it and/or planning to try it?

7:56 am on Aug 19, 2004 (gmt 0)

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I'm willing to try almost anything that's on a cost-per-action basis, and these calls could potentially be much more valuable than clicks...especially for our industry.

I think they're on to something. Also, because it's pay-per-call, they will also be able to tap into a large local market.

But maybe I'm just sick of paying $5.00 per click on Overture and Google.

11:05 am on Aug 23, 2004 (gmt 0)

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Sounds like an exciting product initially but need to be wary depending on the market sector.

For example, if I'm a local advertiser (e.g. handyman) it's probably a great thing. However, If I'm an insurance broker and I need quotes/applications filling in, it would actually be more costly have have the forms filled in over the phone than on the web page.

11:09 am on Aug 23, 2004 (gmt 0)

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It certainly sounds interesting and could be very useful in B2B markets where people often prefer to call about a product or service.
2:12 pm on Aug 23, 2004 (gmt 0)

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