ppc fraud

[Jerry Sizzler]

I am trying to put together a list on the darkside of ppc. I have personally spent(wasted) thousands on them and I think that everyone of them can easily be abused in some way or another. I think that affiliate programs for search engines is a bad idea......for advertisers not webmasters. I also wonder if any of them monitor time spent on a site. For example people just clicking and immediately exiting your site. Any suggestions as to what would be the top forms of abuse/fraud. Thanks for you input.

[Kerrin]

- Epilot uses Looksmart, 7search, Kanoodle, Ah-Ha and Spaex feeds as backfill.

- Searchfeed uses Findwhat, Sprinks, Kanoodle, Ah-Ha, Xuppa and a few other smaller PPCs feeds as backfill

- Sprinks uses Looksmart feeds as backfill

- Ah-Ha used Goclick as a backfill a while back but i'm not sure if this is still the case

- Spaex (SearchBoss) uses 7search, Sprinks, Goclick, 411web and a few other smaller PPCs feeds as backfill

[LateNight]

Great post! I have come to the same conclusion.....sadly $$$ later. The bulk of PPC's are complete garbage and your money and time is best spent in SEO. I just hope that people who are new to online marketing do not follow the path I took to reach that conclusion.