e-spotting - overture or both?

[Andrew Thomas]

I already use Google Adwords.

Im looking into other PPC, my business is for a holiday park in the UK.

Should i use espotting or overture? or both? Ive looked on the espotting site but cannot find where my advert will be shown (eg msn, askjeeves etc..) Is there a list anywhere, comparing espotting and overture and what engines they advertise on?

thanks

[Shak]

Overture tier 1 partners include:

Yahoo
MSN
Freeserve/Wanadoo
AOL
Tiscali
BTopenworld

Espotting tier 1 partners include:

?

Shak

[Andrew Thomas]

>>Espotting partners?

does that mean you dont know, or they dont have partners?

thanks

[roitracker]

They don't have any of the main search sites as partners, just lots of 2nd tier sites.

[hobbnet]

I say try both...

Espotting is owned by Findwhat which is probably the third largest PPC engine here in the US.

[premier teague]

Try this resource to see the mapping of the UK's ppc engines and associated sites:

[bidbuddy.co.uk...]

[iDKris]

i've been using overture, adwords, findwhat blah blah blah and i've never had a harder time getting my listings up. i keep submitting spreadsheets and getting replies saying that i haven't changed anything and that the keyword HAS to be in the title. this is fine if my keyword isn't included, but it is! grrrr

[troi21]

has espotting campaigns worked for anyone? I am trying to decide whether our company should sign up. Since it supplies only 2nd tier sites, is there any point?

[Shak]

to be absolutely honest, I am staring a new project 1st August in the UK, and shall be using ALL of the following:

Adwords
Overture
Espotting
Mirago
Webfinder

I KNOW they will all give a return on investment.

Shak

[troi21]

Are there certain products or services that fare well on Espotting? It seems that most of the sites that they supply are better for B2C than B2B.

[Gmorgan]

Espotting is bringing in a few clicks for me (about a third as many as Overture and about a quarter of Adwords) but I couldn't tell you about any ROI's as they don't supply a conversion tracker. I wish they would

[bekyed]

Hmmm,

The only trouble with espotting is, the money is used up very quickly on 2nd rate partner sites.
They do not have a conversion tracker like overture.

We favour overture because it is the best in our eyes and the conversion tracker works well.

Bek.

[seth_wilde]

"I couldn't tell you about any ROI's as they don't supply a conversion tracker"

Sounds like your using Overture's converion tracker. Why don't you track espotting with that?

[Gmorgan]

Seth_Wilde, how would I go about doing that?

[seth_wilde]

I don't use Overture's ROI tracking (we use our own system) so I can't tell you setup specifics, I would assume there would be somewhere you can go to generate tracking urls (I know at one time they had an excell sheet that would do this for you). I do know for a fact that their Marketing Console has the ability to track online campaigns from any provider.