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e-spotting - overture or both?

     
10:07 am on May 24, 2004 (gmt 0)

10+ Year Member



I already use Google Adwords.

Im looking into other PPC, my business is for a holiday park in the UK.

Should i use espotting or overture? or both? Ive looked on the espotting site but cannot find where my advert will be shown (eg msn, askjeeves etc..) Is there a list anywhere, comparing espotting and overture and what engines they advertise on?

thanks

10:25 am on May 24, 2004 (gmt 0)

WebmasterWorld Senior Member shak is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Overture tier 1 partners include:

Yahoo
MSN
Freeserve/Wanadoo
AOL
Tiscali
BTopenworld

Espotting tier 1 partners include:

?

Shak

10:47 am on May 24, 2004 (gmt 0)

10+ Year Member



>>Espotting partners?

does that mean you dont know, or they dont have partners?

thanks

12:27 pm on May 24, 2004 (gmt 0)

10+ Year Member



They don't have any of the main search sites as partners, just lots of 2nd tier sites.
10:16 pm on May 27, 2004 (gmt 0)

10+ Year Member



I say try both...

Espotting is owned by Findwhat which is probably the third largest PPC engine here in the US.

2:54 pm on Jun 3, 2004 (gmt 0)

10+ Year Member



Try this resource to see the mapping of the UK's ppc engines and associated sites:

[bidbuddy.co.uk...]

3:50 pm on Jun 3, 2004 (gmt 0)

10+ Year Member



i've been using overture, adwords, findwhat blah blah blah and i've never had a harder time getting my listings up. i keep submitting spreadsheets and getting replies saying that i haven't changed anything and that the keyword HAS to be in the title. this is fine if my keyword isn't included, but it is! grrrr
4:24 pm on Jun 6, 2004 (gmt 0)

10+ Year Member



has espotting campaigns worked for anyone? I am trying to decide whether our company should sign up. Since it supplies only 2nd tier sites, is there any point?
9:37 pm on Jun 6, 2004 (gmt 0)

WebmasterWorld Senior Member shak is a WebmasterWorld Top Contributor of All Time 10+ Year Member



to be absolutely honest, I am staring a new project 1st August in the UK, and shall be using ALL of the following:

Adwords
Overture
Espotting
Mirago
Webfinder

I KNOW they will all give a return on investment.

Shak

11:38 am on Jun 7, 2004 (gmt 0)

10+ Year Member



Are there certain products or services that fare well on Espotting? It seems that most of the sites that they supply are better for B2C than B2B.
12:08 pm on Jun 9, 2004 (gmt 0)

10+ Year Member



Espotting is bringing in a few clicks for me (about a third as many as Overture and about a quarter of Adwords) but I couldn't tell you about any ROI's as they don't supply a conversion tracker. I wish they would
10:43 pm on Jul 12, 2004 (gmt 0)

10+ Year Member



Hmmm,

The only trouble with espotting is, the money is used up very quickly on 2nd rate partner sites.
They do not have a conversion tracker like overture.

We favour overture because it is the best in our eyes and the conversion tracker works well.

Bek.

2:44 pm on Jul 13, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"I couldn't tell you about any ROI's as they don't supply a conversion tracker"

Sounds like your using Overture's converion tracker. Why don't you track espotting with that?

10:42 am on Jul 14, 2004 (gmt 0)

10+ Year Member



Seth_Wilde, how would I go about doing that?
3:13 pm on Jul 14, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't use Overture's ROI tracking (we use our own system) so I can't tell you setup specifics, I would assume there would be somewhere you can go to generate tracking urls (I know at one time they had an excell sheet that would do this for you). I do know for a fact that their Marketing Console has the ability to track online campaigns from any provider.
 

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