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e-spotting - overture or both?

     

Andrew Thomas

10:07 am on May 24, 2004 (gmt 0)

10+ Year Member



I already use Google Adwords.

Im looking into other PPC, my business is for a holiday park in the UK.

Should i use espotting or overture? or both? Ive looked on the espotting site but cannot find where my advert will be shown (eg msn, askjeeves etc..) Is there a list anywhere, comparing espotting and overture and what engines they advertise on?

thanks

Shak

10:25 am on May 24, 2004 (gmt 0)

WebmasterWorld Senior Member shak is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Overture tier 1 partners include:

Yahoo
MSN
Freeserve/Wanadoo
AOL
Tiscali
BTopenworld

Espotting tier 1 partners include:

?

Shak

Andrew Thomas

10:47 am on May 24, 2004 (gmt 0)

10+ Year Member



>>Espotting partners?

does that mean you dont know, or they dont have partners?

thanks

roitracker

12:27 pm on May 24, 2004 (gmt 0)

10+ Year Member



They don't have any of the main search sites as partners, just lots of 2nd tier sites.

hobbnet

10:16 pm on May 27, 2004 (gmt 0)

10+ Year Member



I say try both...

Espotting is owned by Findwhat which is probably the third largest PPC engine here in the US.

premier teague

2:54 pm on Jun 3, 2004 (gmt 0)

10+ Year Member



Try this resource to see the mapping of the UK's ppc engines and associated sites:

[bidbuddy.co.uk...]

iDKris

3:50 pm on Jun 3, 2004 (gmt 0)

10+ Year Member



i've been using overture, adwords, findwhat blah blah blah and i've never had a harder time getting my listings up. i keep submitting spreadsheets and getting replies saying that i haven't changed anything and that the keyword HAS to be in the title. this is fine if my keyword isn't included, but it is! grrrr

troi21

4:24 pm on Jun 6, 2004 (gmt 0)

10+ Year Member



has espotting campaigns worked for anyone? I am trying to decide whether our company should sign up. Since it supplies only 2nd tier sites, is there any point?

Shak

9:37 pm on Jun 6, 2004 (gmt 0)

WebmasterWorld Senior Member shak is a WebmasterWorld Top Contributor of All Time 10+ Year Member



to be absolutely honest, I am staring a new project 1st August in the UK, and shall be using ALL of the following:

Adwords
Overture
Espotting
Mirago
Webfinder

I KNOW they will all give a return on investment.

Shak

troi21

11:38 am on Jun 7, 2004 (gmt 0)

10+ Year Member



Are there certain products or services that fare well on Espotting? It seems that most of the sites that they supply are better for B2C than B2B.

Gmorgan

12:08 pm on Jun 9, 2004 (gmt 0)

10+ Year Member



Espotting is bringing in a few clicks for me (about a third as many as Overture and about a quarter of Adwords) but I couldn't tell you about any ROI's as they don't supply a conversion tracker. I wish they would

bekyed

10:43 pm on Jul 12, 2004 (gmt 0)

10+ Year Member



Hmmm,

The only trouble with espotting is, the money is used up very quickly on 2nd rate partner sites.
They do not have a conversion tracker like overture.

We favour overture because it is the best in our eyes and the conversion tracker works well.

Bek.

seth_wilde

2:44 pm on Jul 13, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"I couldn't tell you about any ROI's as they don't supply a conversion tracker"

Sounds like your using Overture's converion tracker. Why don't you track espotting with that?

Gmorgan

10:42 am on Jul 14, 2004 (gmt 0)

10+ Year Member



Seth_Wilde, how would I go about doing that?

seth_wilde

3:13 pm on Jul 14, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't use Overture's ROI tracking (we use our own system) so I can't tell you setup specifics, I would assume there would be somewhere you can go to generate tracking urls (I know at one time they had an excell sheet that would do this for you). I do know for a fact that their Marketing Console has the ability to track online campaigns from any provider.
 

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